Cometh the hour… you’ve made the jump to management!

Now you’ll be able to make those changes you’ve wanted for a long time, right? You feel sure that you’ll justify your promotion by fixing those problems that everyone knows about, but… there seem to be loads of new stuff to do! Becoming a senior leader can be overwhelming at first, and there’s a lot to learn. It’s not enough to have your own personal high standards, you also need to take people with you as you bring change, and that demands a whole new range of skills and considerations.

It’s all too easy to fall prey to the same old problems in your organization, and it can be difficult to establish your new-found authority with senior colleagues who have preconceived ideas. And many senior managers have only seen product management in one or two companies and may struggle to take an objective view.

Proven Performer – one of our Product Leader Personas

We have worked with Product Management leaders from across the world, in many different industries and company settings. Through delivering our suite of services for leaders in Product Management and analyzing the responses to our annual Product Management and Product Marketing Survey, we’ve built up a picture of the goals, frustrations, opportunities and vulnerabilities of product leaders. The Proven Performer persona is:

Career Background: Worked way up through companies in various Product Management roles. Recently been promoted to senior position. Expert knowledge of how Product Management has worked (or otherwise) in their company gives them a unique perspective.

Goals: Implement ideas I’ve been unable to put into practice in the past, justify the trust put in me that gained me a promotion, find solutions to problems I’ve known about for some time.

Frustrations: Senior colleagues have preconceptions based on my previous status, it’s difficult to take an external perspective, I’m suddenly overwhelmed with management stuff – it’s hard to see clearly, I’ve only seen Product Management in one or two companies.

Opportunities: Validate and update my thinking based on best practice, get expert backup for my best suggestions, engage colleagues who may be sceptical about what I want to achieve, spot opportunities for improvement that I haven’t identified

Does this sound like you?

Yes, but I want to see the others!     No, maybe I’m one of the others!