Top 10 Product Management and Product Marketing Books

The Lean Startup

Eric Ries introduces the idea of the minimum viable product as an approach for start-ups to learn quickly and evolve their business model before it’s too late.

Innovation Games

A great instruction manual on how to use games with your customers to uncover their needs and wants or as the books says - creating breakthrough products through collaborative play.

Inspired, How to create products customers love

An excellent book aimed at software product teams. Marty Kagan draws on his wide experience to give practical advice on prototyping, designing minimal products and measuring success.

Priceless, The Myth of Fair Value (and How to Take Advantage of it)

William Poundstone reveals the hidden psychology of how we react to pricing. It’s packed with interesting experiments, pricing tricks and tactics - all good stuff to have in your kit-bag if you work on pricing.

Blue Ocean Strategy

A great book on differentiation that provides a structured approach to help companies stand out i.e. moving them to a clear blue ocean where they have no direct competition.

The Innovators Dilemma: When New Technologies Cause Great Firms to Fail

Prof Clayton M. Christenson provides an excellent review of the factors that led to high attrition in technology industries and highlights the lessons businesses should learn.

Predictably Irrational - the hidden forces that shape our decisions

Dan Ariely is a behavioural economist who studies the way people make decisions when they buy, sell and make real-life choices. A fascinating read with useful insights into proposition development.

Crossing the Chasm

Broke new ground in describing this critical phase in the product lifecycle of high-tech products and provides insight into how to achieve successful product adoption. Recently updated.

Product Strategy for High Technology Companies

This book focuses on product and platform strategies and highlights their importance as the foundation for growth in high technology companies.

Analysis for Marketing Planning

A great source of ideas and advice to help product managers and marketers understand how to collate, document and interpret information about their marketplace.

Product Management Journal signup

Training Advert


Leadership Advert


After two years of getting punched, kicked and beat down I feel as though you have just taught me karate, and I am looking forward to immediately putting into practice all of the tools, techniques and best practices to fight back. Thank you for an excellent three days of Product Management training.
Richard Fletcher - Product Manager Security Products, Johnson Controls
Overnight after the training it became easier to raise issues, and design decisions. I can thank the exercises and discussions in class. In future I look forward to applying a few of the techniques when talking with customers, and gaining their feedback on first release…  
Roy Matthews - Business Analyst, Dunnhumby
Thanks so much for running this course. I cannot even begin to tell you how helpful it was for me. I now feel equipped with the tools I need to do a great job. Many thanks!
Sam Cassidy - Product Manager, John Wiley & Sons
Well structured content and solid theory. Makes a massive difference when the presenters are passionate about their subject. Highly recommended for product managers of all abilities and experience.
Andrew Scarborough - Product Marketing Manager, Bottomline Technologies
The tools, templates and checklists provided are super useful. I love the fact that they’re changeable so I can easily adjust them to my company’s way of working.
Karin Kuster - Product Manager, Iddink Group
We recently used Product Focus to deliver some excellent bespoke training to our Product and Marketing team and the feedback was really great – thank you!
Hanna Smith - HR Director, Madgex
Anyone who would benefit from understanding the role of product management should attend this course. One of the best training courses I have done, the pace was just right, it was very interesting and engaging. Never boring.
Conor Tweed - Product Analyst, Realex Payments
Excellent course, wish I'd done this a year ago when I started as a PM. It would’ve changed my view on leaving product management, but decision already made!
Cheryl Paterson - Product Manager, Allocate Software
Product Focus is one of the best run specialist training businesses I’ve visited. They are clearly positioned as market leaders in their field. They produce high quality output through marketing, sales and training delivery materials and their back office is run in the same high-quality manner.
Doug Shaw - Learning & Performance Institute (LPI)
A great course delivered by a dynamic and knowledgeable expert with real world industry experience. I believe regardless of their experience level anyone would learn something new. Best investment I have made for my team and business this year.
Phil Hornby - Head of PM Platforms, Diagnostics & Services, Continental

Please use the form below to send us a message


Contact information

+44 (0) 207 099 5567
facebook linkedin twitter