Transformative training for every product professional—from newcomers to leaders. Our courses equip you with practical skills for success, whether you manage hardware, software, or services across B2C, B2B, or internal products.
Who is this for?
Who is this for?
Who is this for?
Who is this for?
| Training for all product managers | Training for cross-functional product teams | Training for all product managers | Training for product management leaders | |
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| Course title | Product Management and Product Marketing | Driving Product Growth | AI-Powered Product Management | Leading Product Management |
| Training focus | Learn the essential knowledge, mindset, skills, and best practices to become a world-class product manager. | Learn how to design, plan and implement a successful and sustainable growth strategy. | Learn hands-on techniques for using AI tools across your product activities. | Learn how to build and lead a high-performing product management organization and team. |
| Who is it for? |
| Product managers are welcome to attend on their own, but you will get more from the course if you can attend with one or more colleagues from other teams who also work on your product, for example sales, marketing or customer success. |
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| Typical job titles attending | Product Managers, Product Owners, and Product Marketing Managers, as well as senior leaders like Heads of Product Management evaluating the course for their teams. | Product Managers, Marketing Managers, and Customer Success Managers looking to grow their in-life products. | Product Managers, Senior Product Managers, Directors of Product Management and VPs of Product Management. | Heads of Product Management, Directors of Product Management, and VPs of Product. |
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| Course structure | Module 1: Product management and product roles Module 2: Market and competitor analysis Module 3: Discovery for propositions and products Module 4: Strategy and planning Module 5: Business cases Module 6: Pricing Module 7: Product development Module 8: Go-to-market and in-life Module 9: Stakeholder management Interactive live training includes exercises, case studies, discussions, and polls. | Module 1: Introduction Module 2: Target setting Module 3: Growth strategies Module 4: Overcoming challenges Module 5: Growth plan The course delivery is workshop style with a mix of teaching, discussion, and an emphasis on practical exercises. | Module 1: AI-101 Module 2: Applying AI Module 3: AI risks and mitigations Module 4: Embedding AI Interactive live training includes exercises, case studies, discussions, and polls. | Module 1: Organization Module 2: Strategy Module 3: Delivery Module 4: People Training is based on our Product Management Leadership Framework. This includes the Product Operating Model and Playbook of tools and strategies needed to lead a product management function. |
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| Training course syllabus |
Our live online courses are led by two instructors and have a limited number of participants to ensure an interactive and engaging experience. You are encouraged to interact with the instructors and other participants, discuss topics, and ask questions in real time. Pre-reading materials and offline exercises are provided to help you get the most out of the interactive sessions.
Depending on the course, it will run over either 3 or 5 half-day sessions within a week, scheduled in the morning or afternoon. Ample breaks are included so you can relax and grab a coffee.
To participate, you’ll need a computer with a microphone, webcam, and headphones. We’ll assist you in testing your setup to ensure everything works smoothly.
Our training courses include all course materials, a delicious lunch, and refreshments throughout the day.
As a participant, you receive a printed reference binder that includes all the slides from the course. We also include unlimited free access to our online Toolbox, which is packed with content and best practice. It includes all our propriety tools, templates, and checklists so you can get straight down to work.
It also includes all our journals, infographics, book reviews, and more than 60 videos exploring important product management topics.
In-person or Online with ExpertsLearn with product management experts – live online or in-person at a public training venue in Europe or exclusively at your offices worldwide
Not just for Software and AgileCustomers choose us because it is effective for PMs managing hardware, software, or services – customer-facing B2C, B2B – or internal
Engaging, Energetic and EffectiveYou’ll learn with a perfect blend of teaching, discussion, polls, videos and challenges. We keep energy high, with plenty of breaks to recharge
Some pre-reading will ensure all delegates have the same starting point. You will also be asked to bring some basic information about your growth targets and some of your own product metrics.
At Product Focus, we help businesses and individuals deliver world class product management. As a product manager, holding a certification can help build your confidence and credibility amongst peers, managers, and employers. As an organization considering training, it shows that you care about your employee’s professional development.
Our Product Focus certification covers the full range of product management and product marketing disciplines. Focused on applying best practice, tools, and approaches to real-world situations, our certification is widely recognized and known within the industry. Employers frequently ask us to confirm that potential employees are certified. Learn more about how our certification works here.
If you attend a private product management training course that is eligible for certification, you can take the certification exam at the cost of £250. This option is available for up to 12 months after your course. You will need to contact us to check if the course you attended is eligible.
The course is for cross-functional product teams, including product managers, marketing managers, and customer success managers who want to grow their in-life products. You will get the best results by attending in groups of 2–4 colleagues working on the same product — as growth is a ‘team sport’.
Product managers attending should have completed either the Product Focus Essentials course “Product Management and Product Marketing” or an industry equivalent.
It is an intensive, active-learning, workshop-style course. The format combines formal teaching of advanced concepts, group discussion, and practical exercises based on delegates’ own products.
The course has five modules. Each element has clear learning outcomes and delegates will have tangible takeaways from every module to complete and refine after the course. Training is delivered over 2 full days (in-person) or 3 half days (live online).
Courses are delivered by highly-experienced senior product management leaders who can give insights into the reality of product management and product marketing in leading businesses today.
Our public courses run in major cities across Europe and we have regular online courses. Please refer to our website for the latest dates. Private courses can be run at any time, at your offices or other location.
Whether you attend one of our public or private courses, our expert instructors will train you to think like a professional product manager. At the end of the course, you will have 3 weeks to complete the exam to obtain your Product Focus certification. You can see more details about our certification here.
Delegates are provided with unlimited access to the Product Focus Toolbox.
This course is for Product Managers seeking to strengthen their work through AI and Product Leaders wanting to guide their teams toward AI success.
Delegates should know the essentials of product management, ideally having attended the Product Management and Product Marketing course from Product Focus or an industry equivalent. You must also have a laptop computer with internet access and also access and a license to use ChatGPT Plus. The training is hands-on and practical, so this is essential.
The training is hands-on and practical using an AI chat application. You’ll be working through a realistic case study, where you’ll master AI prompting techniques to accelerate and improve your core product management tasks.
The course has five modules. Each module has clear learning outcomes and delegates will have tangible takeaways to apply in the workplace. Training is delivered over 1 day in-person or 1 day live-online.
Courses are delivered by highly-experienced senior product management leaders who can give insights into the reality of product management and product marketing in leading businesses today.
Our public courses run in major cities across Europe and we have regular online courses. Please refer to our website for the latest dates. Private courses can be run at any time, at your offices or other location.
You should familiarise yourself with the activities in the Product Activities Framework, from Product Focus, as we use this in the training to systematically identify where AI can add the most value to your workflow.
Most of our training courses are in the English language.
However, we also have an exclusive partnership with ProduktManageMentor to offer our product management training and services in the German language. To learn more visit here.
Our Public courses are for individuals, and anyone can attend. They provide the opportunity for you to mix and share experiences with peers from other technology companies. Scheduled every few weeks, there’s sure to be a convenient date.
Our Private courses are for companies and organizations, and we recommend seven or more delegates to make them cost-effective. These courses can be customized for your business and are a great way to get your whole team ‘on the same page.’ Private courses can be online (to bring remote workers together) or on-site/in-house at your offices.
Our public product management course pricing is shown here on our calendar. You can pay in £, € or $.
Our face-to-face public courses run in major European cities and are priced slightly higher than our live online courses.
If you’re interested in pricing for a private course, please get in touch.
Europe: +44 (0) 207 099 5567 | US: +1 (877) 290-6240 | [email protected]
An online training course typically runs for 5 consecutive days during a week. However, it’s only 5 hours per day (either morning or afternoon sessions) with lots of breaks in that period.
Our face-to-face courses typically run for 3 full days.
Whether you attend one of our face-to-face or online courses, the content is the same. Our training is part of a body of knowledge that is consistent best practice across all our courses. It is delivered by senior-level product managers who are highly experienced trainers, with in-depth experience in a wide range of companies and industries.
No – but it’s useful to have some formal product management training, and you do need to be leading or aiming to lead a product management team, department, or function.
Cancellations must be made in writing (e.g., by email). Our standard terms are as follows:
We incur various costs when running a training course. We don’t like charging cancellation fees, and if we can resell your place, we won’t charge you anything. See further information here.
Yes – our flagship product management course can be delivered on-site at your offices and customized to suit your needs. Product Focus is the preferred training partner for many organizations. We have the scale and experience to run everything from one-off training courses to a partnership encompassing multi-year training and support programs that successfully embed new ways of working. There are a variety of private training benefits – view them here.
As the European Leaders for Product Management training, we provide a variety of live online and face-to-face courses. View our public course calendar here to find a suitable training course. If you’re interested in private training for your company, or you need assistance, please get in touch with a member of our team:
Europe: +44 (0) 207 099 5567 | US: +1 (877) 290-6240 | [email protected]
We limit the number of people on our courses to a maximum of 18 delegates on face-to-face training and online courses. This ensures we can interact with all the delegates, answer their questions, and maintain the pace of the training.
For maximum value, we recommend you attend with 2-4 team members across functions – typically an experienced product manager plus marketing and customer success colleagues. Solo attendance is also welcome.
No – but you should have several years of product management experience and know the fundamentals. Ideally you will already have received some formal product management training.
Once paid funds have cleared in our account (typically 7-10 days), we will send you a paid invoice for your credit card receipt.
Yes – if you are confident your accounts payable department can process payment within our standard terms, which are: before the course runs or 30 days from the invoice date, whichever is earlier. Please note you need to book with a company email address to be invoiced. If you are self-funding, you must pay by credit card.
Cancellation: Cancellations must be made in writing (e.g. by email). If the cancellation is 30 days or more before the course/workshop then a full refund will be given. A 50% refund will be given for cancellations received 15 to 29 days before the course/workshop. No refund will be given for cancellations less than 15 days before the course/workshop or for “no-shows” on the day.
Alternative participants: An alternative participant can be substituted at any time and at no cost.
Course transfer: A single transfer to an alternative course/workshop date can be made up to 30 days in advance of the date of the originally booked course/workshop at no cost.
Course postponement or cancellation: Product Focus reserves the right to postpone or cancel the course/workshop due to unforeseen circumstances in which case our liability is limited to the course/workshop fees.
Online training: You are responsible for ensuring you have the appropriate technology and set-up to access our online training.
Venue access: For a face-to-face course if you will need wheelchair access to the venue please contact us when registering at [email protected].
If you have any questions about our standard terms and conditions, please contact us.
No, you have to attend our Product Management and Product Marketing course to take our certification exam.