Live Online or In-Person training course
Develop deep expertise in driving the growth and profitability of in-life products:
A hands-on workshop format where you draft a growth plan for your own product.
Upcoming public training
Driving Product Growth is for those who want to develop deep expertise in driving the growth and profitability of in-life products.
In-life products are the lifeblood of a business. These products pay wages to employees and dividends to shareholders. Maintaining, optimizing, and growing products is fundamental to effective product management and is one of product management’s most important contributions.
The course teaches you the skills and activities needed to drive product growth. You will gain the knowledge and confidence to design, plan, and execute a strong product growth strategy.
It’s for people who manage all types of products, be that hardware, software, services, or platforms in B2B, B2C, B2G, or internal products.
Course modules include:
Module 1: Introduction to product growth
Module 2: Target setting
Module 3: Growth strategies
Module 4: Overcoming challenges
Module 5: Draft growth plan
 | Who is this course for?
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 | Live online delivery option
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 | In-person delivery option
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 | Learning Materials
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 | Certification
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 | Expert instructors
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Product managers attending should have completed either the Product Focus foundation “Product Management and Product Marketing course” or an industry equivalent.
We also have a foundation ‘Product Management and Product Marketing’ course and a ‘Product Management Leadership’ course. See other courses.
Become an expert
Add depth to your existing broad range of product management skills.
Embed your leadership position
As your product expertise grows, extend your skills and experience in cross-functional business initiatives.
Engaging and immersive experience
Enjoy a high-energy mix of teaching, discussions and exercises.
Quiz expert instructors
Chat with our expert training instructors, seasoned product managers with diverse industry experience, to grasp real-world insights and tips.
Consistent high-quality content
Our training is part of a body of knowledge that is consistent best practice across all our courses. It’s not dependent on the personal experience of someone who happens to work at a famous company.
Post-training support
Delegates get access to our online Toolbox – an industry-leading source of tools, templates, checklists, and best practice resources.
If you have any questions, please get in touch.
Training course delegates get premium access to product management resources in the Product Focus toolbox, with white papers, frameworks, infographics, and journals – get full access when you attend a training course
Once paid funds have cleared in our account (typically 7-10 days), we will send you a paid invoice for your credit card receipt.
Yes – if you are confident your accounts payable department can process payment within our standard terms, which are: before the course runs or 30 days from the invoice date, whichever is earlier. Please note you need to book with a company email address to be invoiced. If you are self-funding, you must pay by credit card.
Cancellation: Cancellations must be made in writing (e.g. by email). If the cancellation is 30 days or more before the course/workshop then a full refund will be given. A 50% refund will be given for cancellations received 15 to 29 days before the course/workshop. No refund will be given for cancellations less than 15 days before the course/workshop or for “no-shows” on the day.
Alternative participants: An alternative participant can be substituted at any time and at no cost.
Course transfer: A single transfer to an alternative course/workshop date can be made up to 30 days in advance of the date of the originally booked course/workshop at no cost.
Course postponement or cancellation: Product Focus reserves the right to postpone or cancel the course/workshop due to unforeseen circumstances in which case our liability is limited to the course/workshop fees.
Online training: You are responsible for ensuring you have the appropriate technology and set-up to access our online training.
Venue access: For a face-to-face course if you will need wheelchair access to the venue please contact us when registering at [email protected].
If you have any questions about our standard terms and conditions, please contact us.
For maximum value, we recommend you attend with 2-4 team members across functions – typically an experienced product manager plus marketing and customer success colleagues. Solo attendance is also welcome.
No – but you should have several years of product management experience and know the fundamentals. Ideally you will already have received some formal product management training.
The course is for cross-functional product teams, including product managers, marketing managers, and customer success managers who want to grow their in-life products. You will get the best results by attending in groups of 2–4 colleagues working on the same product — as growth is a ‘team sport’.
Product managers attending should have completed either the Product Focus Essentials course “Product Management and Product Marketing” or an industry equivalent.
It is an intensive, active-learning, workshop-style course. The format combines formal teaching of advanced concepts, group discussion, and practical exercises based on delegates’ own products.
The course has five modules. Each element has clear learning outcomes and delegates will have tangible takeaways from every module to complete and refine after the course. Training is delivered over 2 full days (in-person) or 3 half days (live online).
Courses are delivered by highly-experienced senior product management leaders who can give insights into the reality of product management and product marketing in leading businesses today.
Our public courses run in major cities across Europe and we have regular online courses. Please refer to our website for the latest dates. Private courses can be run at any time, at your offices or other location.
Some pre-reading will ensure all delegates have the same starting point. You will also be asked to bring some basic information about your growth targets and some of your own product metrics.
Delegates are provided with unlimited access to the Product Focus Toolbox.
Still have some questions that you can’t find answers to in our FAQs on this page? Unsure if this training course is right for you?
Book a free online info session and chat with an expert instructor, get an overview of training options and ask any questions. It’s a great chance to explore training options for yourself or for your entire team if you’re a leader.