Private On-Site Product Management and Product Marketing Training courses

On-site training and workshops tailored for you.

Our private product management courses improve your team performance. We deliver workshops and training tailored to your needs, at a time and location convenient for you.

We typically see a mix of different roles attending e.g. Product Managers, Product Marketers, Product Owners. We find that everyone benefits from an appreciation of the full context of product management, what the different roles do and the opportunity to build relationships.

Many clients choose our proven 3-day LP Accreditation (Web)public course whilst others prefer a more focused approach. The way we work makes it straightforward to create a course or workshop to perfectly fit your needs.


Fantastic course - really thorough and very useful overview of all aspects of product management. Very clear and easy to follow. Examples of real life product examples are great - maybe a few more B2B examples.I shall be ...
Lesley Wilson - Head of Global Satellite Products, Arqiva
The course is excellent for new starters. It was great to learn and re-fresh the content and details again. Definitely 3 days of fruitful training.
Dr. Dietrich Koester - Product Manager, LGC Genomics
The course went really well last week – the delegates were very complimentary and found the course really useful, especially those who are newer into their roles.
Hayley Cooke - People Business Partner, Inspired Gaming
After two years of getting punched, kicked and beat down I feel as though you have just taught me karate, and I am looking forward to immediately putting into practice all of the tools, techniques and best practices to fight ...
Richard Fletcher - Product Manager Security Products, Johnson Controls
Overnight after the training it became easier to raise issues and design decisions. I can thank the exercises and discussions in class. In future I look forward to applying a few of the techniques when talking with customers,...
Roy Matthews - Business Analyst, Dunnhumby
Thanks so much for running this course. I cannot even begin to tell you how helpful it was for me. I now feel equipped with the tools I need to do a great job. Many thanks!
Sam Cassidy - Product Manager, John Wiley & Sons
Well structured content and solid theory. Makes a massive difference when the presenters are passionate about their subject. Highly recommended for product managers of all abilities and experience.
Andrew Scarborough - Product Marketing Manager, Bottomline Technologies
The tools, templates and checklists provided are super useful. I love the fact that they’re changeable so I can easily adjust them to my company’s way of working.
Karin Kuster - Product Manager, Iddink Group
We recently used Product Focus to deliver some excellent bespoke training to our Product and Marketing team and the feedback was really great – thank you!
Hanna Smith - HR Director, Madgex
Anyone who would benefit from understanding the role of product management should attend this course. One of the best training courses I have done, the pace was just right, it was very interesting and engaging. Never boring.
Conor Tweed - Product Analyst, Realex Payments

Customised training and workshops

Clients often ask us to address specific issues during the training.

3daycourse

We start with a call to understand your objectives and discuss any specific product issues you may have in your business. Following this we provide a clear and detailed proposal with suggested course content and pricing.

In-Focus Workshops

Our In-Focus Workshops are an in-depth, practical session to explore one specific challenge in your business e.g. roadmaps.


Why choose private product management training?

Training benefits

  • Training tailored to your needs. Focussing on specific problem areas and using your company’s products in exercises.
  • Complete confidentiality. Allows full and open discussion by delegates without worrying about exposing company secrets.
  • Build team spirit and efficiency. Builds a common language, understanding of best practice and level of expertise across the team.
  • Practical approaches. Tools and techniques that can be taken straight back to the office rather than academic theories.
  • Expert instructors. With in-depth product management experience across a wide range of companies and industries
  • Value for money. If 6 or more people are trained then an on-site course can be the most cost effective approach.

Who will deliver the training?

Product Management courses are delivered by highly experienced product managers who work in the industry and who give insights into the reality of product management and product marketing in leading businesses today.

What is the format?

The training is delivered at your offices or a suitable local venue. Regular class discussions and team exercises embed the learning and keep delegates engaged and energised.

What does the training include?

Delegates are given comprehensive training notes in binders, a soft copy set of best practice tools as well as the latest Product Focus Journal.

Is the training certified?

private product management trainingTraining based on our public 3-day course can include certification of delegates. Certification demonstrates that delegates understand how to apply best practice tools and ideas in real-world situations. Candidates sit an online exam after the course and if successful become a Product Focus Certified Product Manager. Employees see this as an investment in their professional development and as a tangible benefit to them from the training. More details here.

Is there pre-training work for delegates?

This is optional – however usually we send delegates a pre-course questionnaire. Based on this we compare their background, role and day-to-day activities against the industry norm and provide a confidential report during the training.

Please contact us for a discussion

3-day Product Management and Product Marketing courses

Product Management and Product Marketing for technology-based products.

What is the objective of the 3-day course?

Product management and product marketing are at the core of any business that sells products. However, in our experience their full potential is often limited by lack of experience and poor training. Our 3-day course sets out to address this by covering all the key areas – focused on technology-based industries. This is the course we wish had existed when we started out!

What are the benefits of the 3-day course?

Delegates get to share their views, develop a common language and discuss the best approach to tackling their product management and product marketing challenges. In addition delegates:

  • Become more effective – by learning a full range of skills, tools and best practice.
  • Gain confidence and insight – through a thorough understanding of their role.
  • Improve the quality and speed of their work – by applying industry-leading tools, templates and checklists.
  • Are better motivated – as the course engenders an approach where delegates take ultimate responsibility for the success of their products.

Who should attend?

The training provides a comprehensive grounding in product management and product marketing for people new to the role and an excellent refresh and broadening of skills for more experienced staff. As a Product Owner your role may extend to include much of the content we cover.

What is the course format?

All of our 3-day product management courses are delivered in 9 modules over 3 days. The course modules are:

  • Module 1: The product management and product marketing roles
  • Module 2: Market analysis
  • Module 3: Developing propositions
  • Module 4: Business cases
  • Module 5: Pricing
  • Module 6: Product development and requirements
  • Module 7: Launching and in-life management
  • Module 8: Product strategy
  • Module 9: Personal effectiveness

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+44 (0) 207 099 5567
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