Private On-Site Product Management and Product Marketing Training courses

On-site training and workshops tailored for you.

Our private product management courses improve your team performance. We deliver workshops and training tailored to your needs, at a time and location convenient for you.

We typically see a mix of different roles attending e.g. Product Managers, Product Marketers, Product Owners. We find that everyone benefits from an appreciation of the full context of product management, what the different roles do and the opportunity to build relationships.

Many clients choose our proven 3-day LP Accreditation (Web)public course whilst others prefer a more focused approach. The way we work makes it straightforward to create a course or workshop to perfectly fit your needs.


After two years of getting punched, kicked and beat down I feel as though you have just taught me karate, and I am looking forward to immediately putting into practice all of the tools, techniques and best practices to fight back. Thank you for an excellent three days of Product Management training.
Richard Fletcher - Product Manager Security Products, Johnson Controls
Overnight after the training it became easier to raise issues and design decisions. I can thank the exercises and discussions in class. In future I look forward to applying a few of the techniques when talking with customers, and gaining their feedback on first release…  
Roy Matthews - Business Analyst, Dunnhumby
Thanks so much for running this course. I cannot even begin to tell you how helpful it was for me. I now feel equipped with the tools I need to do a great job. Many thanks!
Sam Cassidy - Product Manager, John Wiley & Sons
Well structured content and solid theory. Makes a massive difference when the presenters are passionate about their subject. Highly recommended for product managers of all abilities and experience.
Andrew Scarborough - Product Marketing Manager, Bottomline Technologies
The tools, templates and checklists provided are super useful. I love the fact that they’re changeable so I can easily adjust them to my company’s way of working.
Karin Kuster - Product Manager, Iddink Group
We recently used Product Focus to deliver some excellent bespoke training to our Product and Marketing team and the feedback was really great – thank you!
Hanna Smith - HR Director, Madgex
Anyone who would benefit from understanding the role of product management should attend this course. One of the best training courses I have done, the pace was just right, it was very interesting and engaging. Never boring.
Conor Tweed - Product Analyst, Realex Payments
Excellent course, wish I'd done this a year ago when I started as a PM. It would’ve changed my view on leaving product management, but decision already made!
Cheryl Paterson - Product Manager, Allocate Software
Product Focus is one of the best run specialist training businesses I’ve visited. They are clearly positioned as market leaders in their field. They produce high quality output through marketing, sales and training delivery materials and their back office is run in the same high-quality manner.
Doug Shaw - Learning & Performance Institute (LPI)
A great course delivered by a dynamic and knowledgeable expert with real world industry experience. I believe regardless of their experience level anyone would learn something new. Best investment I have made for my team and business this year.
Phil Hornby - Head of PM Platforms, Diagnostics & Services, Continental

Customised training and workshops

Clients often ask us to address specific issues in their business.

3daycourse

We start with a meeting to understand your objectives and discuss any specific product issues you may have in your business. Following this we provide a clear and detailed proposal with suggested course content and pricing.

Workshops

Workshops focus on solving a particular issue at a company. For example, we’ve helped companies improve their requirements process, generate product strategies and develop proposition templates.

Drawing on our expertise and facilitation skills we make sure our product management courses generate high-quality and relevant deliverables.


 Why choose private product management training?

  • Training tailored to your needs. This can include focusing on specific problem areas with exercises based on your company’s products or including details of your processes and governance.
  • Complete confidentiality. Private training allows full and open discussion by delegates without worrying about exposing company secrets.
  • Build team spirit and efficiency. Private training builds a common language, understanding of best practice and level of expertise across the team.
  • Practical approaches. We teach tools and techniques that can be taken straight back to the office rather than academic theories.
  • Value for money. If 5 or more people are trained then an on-site course can be the most cost effective approach.

Who will deliver the training?

Product Management courses are delivered by highly experienced product managers who work in the industry and who give insights into the reality of product management and product marketing in leading businesses today.

What is the format?

The training is delivered at your offices or a suitable local venue. Regular class discussions and team exercises embed the learning and keep delegates engaged and energised.

What does the training include?

Delegates are given comprehensive training notes in binders, a soft copy set of best practice tools as well as the latest Product Focus Journal.

Is the training certified?

private product management trainingTraining based on our public 3-day course can include certification of delegates. Certification demonstrates that delegates understand how to apply best practice tools and ideas in real-world situations. Candidates sit an online exam after the course and if successful become a Product Focus Certified Product Manager. Employees see this as an investment in their professional development and as a tangible benefit to them from the training. More details here.

Is there pre-training work for delegates?

This is optional – however usually we send delegates a pre-course questionnaire. Based on this we compare their background, role and day-to-day activities against the industry norm and provide a confidential report during the training.

Please contact us for a discussion

3-day Product Management and Product Marketing courses

Product Management and Product Marketing for technology-based products.

What is the objective of the 3-day course?

Product management and product marketing are at the core of any business that sells products. However, in our experience their full potential is often limited by lack of experience and poor training. Our 3-day course sets out to address this by covering all the key areas – focused on technology-based industries. This is the course we wish had existed when we started out!

What are the benefits of the 3-day course?

Delegates get to share their views, develop a common language and discuss the best approach to tackling their product management and product marketing challenges. In addition delegates:

  • Become more effective – by learning a full range of skills, tools and best practice.
  • Gain confidence and insight – through a thorough understanding of their role.
  • Improve the quality and speed of their work – by applying industry-leading tools, templates and checklists.
  • Are better motivated – as the course engenders an approach where delegates take ultimate responsibility for the success of their products.

Who should attend?

The training provides a comprehensive grounding in product management and product marketing for people new to the role and an excellent refresh and broadening of skills for more experienced staff. As a Product Owner your role may extend to include much of the content we cover.

What is the course format?

All of our 3-day product management courses are delivered in 9 modules over 3 days. The course modules are:

  • Module 1: The product management and product marketing roles
  • Module 2: Market analysis
  • Module 3: Developing propositions
  • Module 4: Business cases
  • Module 5: Pricing
  • Module 6: Product development and requirements
  • Module 7: Launching and in-life management
  • Module 8: Product strategy
  • Module 9: Personal effectiveness

Product Management Journal signup

Training Advert

advert

Leadership Advert

sidebar-leadership-forum1

After two years of getting punched, kicked and beat down I feel as though you have just taught me karate, and I am looking forward to immediately putting into practice all of the tools, techniques and best practices to fight back. Thank you for an excellent three days of Product Management training.
Richard Fletcher - Product Manager Security Products, Johnson Controls
Overnight after the training it became easier to raise issues and design decisions. I can thank the exercises and discussions in class. In future I look forward to applying a few of the techniques when talking with customers, and gaining their feedback on first release…  
Roy Matthews - Business Analyst, Dunnhumby
Thanks so much for running this course. I cannot even begin to tell you how helpful it was for me. I now feel equipped with the tools I need to do a great job. Many thanks!
Sam Cassidy - Product Manager, John Wiley & Sons
Well structured content and solid theory. Makes a massive difference when the presenters are passionate about their subject. Highly recommended for product managers of all abilities and experience.
Andrew Scarborough - Product Marketing Manager, Bottomline Technologies
The tools, templates and checklists provided are super useful. I love the fact that they’re changeable so I can easily adjust them to my company’s way of working.
Karin Kuster - Product Manager, Iddink Group
We recently used Product Focus to deliver some excellent bespoke training to our Product and Marketing team and the feedback was really great – thank you!
Hanna Smith - HR Director, Madgex
Anyone who would benefit from understanding the role of product management should attend this course. One of the best training courses I have done, the pace was just right, it was very interesting and engaging. Never boring.
Conor Tweed - Product Analyst, Realex Payments
Excellent course, wish I'd done this a year ago when I started as a PM. It would’ve changed my view on leaving product management, but decision already made!
Cheryl Paterson - Product Manager, Allocate Software
Product Focus is one of the best run specialist training businesses I’ve visited. They are clearly positioned as market leaders in their field. They produce high quality output through marketing, sales and training delivery materials and their back office is run in the same high-quality manner.
Doug Shaw - Learning & Performance Institute (LPI)
A great course delivered by a dynamic and knowledgeable expert with real world industry experience. I believe regardless of their experience level anyone would learn something new. Best investment I have made for my team and business this year.
Phil Hornby - Head of PM Platforms, Diagnostics & Services, Continental

Please use the form below to send us a message

Name
Company
Email
Phone
Message

Contact information

 
+44 (0) 207 099 5567
facebook linkedin twitter