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For software product companies expanding to other territories, the topic of localization is critical. Yet the details of what localization involves are often not well understood. For example, the term localization is often assumed to be synonymous with translation.

But, translation is just one aspect of localization. A successfully localized product will also have taken into account issues of data representation, local business and legal constraints, as well as cultural norms.

Even in a well-prepared organization that has a fully-formed globalization team, much of the responsibility for product localization falls to the product manager. This paper describes how localization impacts the product manager, what they need to know, and provides a checklist of key considerations for a successful localization process.

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