If you’re starting up product management for the first time, it can be very challenging. Your company has identified the need for product management, or you’re worried that it just doesn’t exist, and you’re trying to understand how to make it happen.

Maybe your company is trying to move from a project-based business to a more profitable “build once, sell many times” product approach. Perhaps your company is trying to avoid scattergun decision-making and have a more balanced and objective approach. Or maybe it’s looking for a stronger focus on business outcomes rather than the volume of output from the development team.

However, starting up product management is not easy. There is no standard definition of what product managers do. It involves taking decision-making authority away from others in the business, which is hard to do. Plus, if you’re from within the business, you may have little or no formal product management experience. And if you’re new to the business, you have to first build your company knowledge and relationships to be effective.

Download the white paper to understand the 6 questions you need to answer when starting up product management.

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