Executive Briefing

Executive Briefings

Our Executive Briefing is a 2-hour workshop with senior management at your offices. As industry experts we explain the value that product management can bring to your business and give guidance on where to focus.

Do you lead a product management function?

If so, you will be familiar with the challenges of prioritisation, limited resources and getting support from the rest of the business. It can be difficult to get away from the detail and see the bigger picture.

An independent industry expert with experience across a range of companies and industries can bring new perspectives. Our Executive Briefing can help you discuss with your management the value that world class product management can bring to your business.

What's the point of product management?

Are you introducing product management for the first time?

Are you moving from a project-based business to a more scalable product approach. Or maybe your business is growing and senior management no longer have the time to work on detailed products activities.

Whatever the reason, if you’re just starting out with product management, our Executive Briefing can give you invaluable insights to guide you on the direction to take.

How does it work?

We start with a 1 hour call with the main sponsor to understand the context and status of product management in your business.

We then arrange to come to your offices to run a 2-hour workshop with invited senior management. This brings together insights we have gained from working with hundreds of technology companies over the last 12 years.

We leave you with a set of tools and material to help you introduce or improve your product management function.

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After two years of getting punched, kicked and beat down I feel as though you have just taught me karate, and I am looking forward to immediately putting into practice all of the tools, techniques and best practices to fight back. Thank you for an excellent three days of Product Management training.
Richard Fletcher - Product Manager Security Products, Johnson Controls
Overnight after the training it became easier to raise issues and design decisions. I can thank the exercises and discussions in class. In future I look forward to applying a few of the techniques when talking with customers, and gaining their feedback on first release…  
Roy Matthews - Business Analyst, Dunnhumby
Thanks so much for running this course. I cannot even begin to tell you how helpful it was for me. I now feel equipped with the tools I need to do a great job. Many thanks!
Sam Cassidy - Product Manager, John Wiley & Sons
Well structured content and solid theory. Makes a massive difference when the presenters are passionate about their subject. Highly recommended for product managers of all abilities and experience.
Andrew Scarborough - Product Marketing Manager, Bottomline Technologies
The tools, templates and checklists provided are super useful. I love the fact that they’re changeable so I can easily adjust them to my company’s way of working.
Karin Kuster - Product Manager, Iddink Group
We recently used Product Focus to deliver some excellent bespoke training to our Product and Marketing team and the feedback was really great – thank you!
Hanna Smith - HR Director, Madgex
Anyone who would benefit from understanding the role of product management should attend this course. One of the best training courses I have done, the pace was just right, it was very interesting and engaging. Never boring.
Conor Tweed - Product Analyst, Realex Payments
Excellent course, wish I'd done this a year ago when I started as a PM. It would’ve changed my view on leaving product management, but decision already made!
Cheryl Paterson - Product Manager, Allocate Software
Product Focus is one of the best run specialist training businesses I’ve visited. They are clearly positioned as market leaders in their field. They produce high quality output through marketing, sales and training delivery materials and their back office is run in the same high-quality manner.
Doug Shaw - Learning & Performance Institute (LPI)
A great course delivered by a dynamic and knowledgeable expert with real world industry experience. I believe regardless of their experience level anyone would learn something new. Best investment I have made for my team and business this year.
Phil Hornby - Head of PM Platforms, Diagnostics & Services, Continental

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+44 (0) 207 099 5567
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