What makes a killer proposition
As a product manager working on technology products it’s easy to fall into the trap of thinking of our product as a list of features. But the reality is that customers care about a lot more than just what our product does. What about the price, the brand, the support, the quality?
As a product manager or marketer we must think about the overall proposition to our customers. We must answer their question “Why should I buy from you rather than your competitor?” We have to join-the-dots on how it solves their problem.
This webinar looks at the best tools to use and how to create a killer proposition.
- Monday 4 Mar 2019, 17:00 UK time / 18:00 Central European Time
- Friday 15 Mar 2019, 12:00 UK time / 13:00 Central European Time