Online Private Training - Product Focus

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Our world class training is now available online

Product leaders are faced with supporting remote and distributed teams, maintaining morale, and keeping their product team delivering at a consistently high level.

Whilst you might feel that classroom-based training is the best experience the current crisis may last for many months. Even as things ease, people may be reluctant to travel. Live online training is an ideal way to bring the team together, ‘sharpen the saw, and keep them focused on improving product management. Savings on travel costs can be re-invested into training to get business benefits now.

“This online training course showed that virtual training can be really productive and engaging. I’d not really liked online training before. Thank you for the course and experience!”

Through a series of live sessions, we deliver world class online training. Without experiencing it, it’s difficult to imagine just how effective it is! If you’d like to join a taster session, please get in touch.

Private training benefits

Immersive experience. Using the latest online training technology this live interactive course with a small group of colleagues will keep everyone engaged and energized.
Customized to your needs. Focusing on specific problem areas, using your company’s products in exercises to maximize value and delivered at times that work for you.
Improve work quality and speed. Delegates learn the full range of skills and tools used in leading companies today and get best-practice templates and checklists that can be used straight away.
Build team spirit and efficiency. Refresh, re-energize, and inspire – build a common language and expertise across the team.
Delivered by experts. We’ve been delivering training for 15 years, trained thousands of people, and our instructors are all highly experienced product managers with in-depth experience across a wide range of companies and industries.
Consistent high-quality content. Our training is part of a body of knowledge that is consistent best practice across all our courses. It’s not dependent on the personal experience of someone who happens to work at a famous company.
Includes certification. Option to gain Product Focus’ industry-recognized certification.
Post-training support. Delegates get access to our online Toolbox – an industry-leading source of best practice tools, content, and videos.

You can see the Course Details and Certification Information in the tabs below.

Customized for your team

To help improve your product management, we have to understand your context and challenges. This allows us to customize the course for your company and team.

That might be as straightforward as a discussion with the person running the product team. Other companies prefer to start with a full review of product management in their business to uncover detailed training needs and provide recommendations for improving the whole function.

Whatever the option, we provide a clear and detailed proposal with pricing.

What next?

If you’d like to find out more, please contact us.

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Testimonials

The training has already started to pay off by giving me a different lens with which to look through as I help my teams navigate interactions and collaborate with our technology partners. I appreciate the content from the course, the toolbox, and all the benefits that go with this.

Jim Stocker, Sr Mgr, Strategic Services, Ultimate Software

Having attended your course a few months ago, I just used your toolbox to do a customer-focused session – it was very easy to navigate the toolbox and was an incredibly productive session.

Natalie Kretzschmar, Senior Product Owner, BT Group

What does the course cover?

We’ve designed the course around the 9 modules in our industry-leading course – Product Management and Product Marketing for technology-based products. Honed over many years to keep it relevant and current, this is the highest quality training available in the industry. Don’t take our word for it – check out our Trustpilot ratings.

Module 1: The role and mindset of product management: This foundation provides an appreciation of the full scope, value, and responsibilities of the product roles – where they fit, as well as the mindset and focus needed to be successful.
Module 2: Customer and market analysis: Market analysis is fundamental to making the best decisions about products. This module provides guidance on where to focus and trains delegates on some of the key tools and approaches.
Module 3: Developing propositions: This module teaches you how to define propositions and communicate to customers in a way that will resonate with them and make it easier for them to buy.
Module 4: Effective business cases: This module teaches how deal with the reality of uncertainty and other common challenges in order to build an effective business case.
Module 5: Pricing: This module teaches approaches to price strategy, tactics and psychology and how pricing sits alongside other elements of the marketing mix.
Module 6: Product development and requirements: Outlines different approaches to development and their implications for product managers. It teaches how to write requirements that work and outlines key considerations for great user experience.
Module 7: Launching, roadmapping, and in-life management: This module is about optimizing return for the business by teaching how to ensure an effective launch, prioritize the roadmap and address common in-life challenges.
Module 8: Product vision and strategy: A product strategy aligned with a clear vision and the needs of the business helps keep everyone aligned for long-term success. This module teaches what needs to be considered and best practice approaches.
Module 9: Personal effectiveness: To raise awareness of typical issues and broader skills such as project management, managing escalations, and behavior styles and how these can improve their effectiveness on the job.

Download a copy of the Course Brochure here.

What is the format?

This course is a live online event with a limited number of delegates and run by two instructors. Participants get to interact with the instructors and other delegates, discuss issues, and ask questions in real-time.

It typically runs for 5 half-day periods over a week, either in the morning 8:00-13:00 (UK time) or in the afternoon 12:30-17.30 (UK time), with lots of breaks so delegates can grab a coffee. The session timings and course duration can be adjusted as required by your business circumstances.

In each session delegates will be online, engaging through a set of highly interactive sessions with the instructors and other course attendees, learning best practice, working on exercises, and discussing product management.

We use one of the industry leading tools to deliver our live online training – Adobe Connect.

The technology delegates will need

To take part delegates will need a computer with a microphone and webcam as well as headphones.

They will also need to test their internet connection and install the Adobe Connect app. The connection can be tested and the app installed from here.

What else is included?

Certification: after attending all 5 days delegates can take the Product Focus certification.

Our certification demonstrates that participants understand how to apply best practice tools and ideas in real-world situations.

To become a Product Focus Certified Product Manager, delegates will take an exam after the course. See further information in the Certification tab.

Toolbox: We include 12 months’ free access to our online Toolbox.

This industry-leading resource is packed with content and best practice. It includes all our propriety tools, templates, and checklists so you can get straight down to work – as well as more than 40 videos exploring important product management topics. It also includes all our journals, infographics, tool guides, and book reviews.

Our toolbox is regularly updated to provide the support you need whenever you need it.

Who will run the course?

Courses are run by two highly-experienced senior product leaders who work in the industry and who give insights into the reality of product management and product marketing in leading businesses today.

Product Management Certification

Product management certification is an investment in your career and shows you’re serious about your professional development.

The Product Focus certification covers the full range of product management and product marketing disciplines. It focuses on how to apply best practice tools and approaches in real-world situations.

As a product manager, it builds confidence and credibility with peers, managers, and employers. As a company, it shows you care about your employee’s professional development and that they’ve reached a certain standard.

Candidates who pass our exam become a Product Focus Certified Product Manager.

Certification Exam

The certification exam tests your product management knowledge and how you would deal with typical product management and product marketing issues.

The exam is taken online and is a mix of multiple-choice questions and questions that require short written answers. It is not a memory test, so you can use reference materials as you would in real life. All questions can be answered using the training course notes and Product Focus Journals.

After the course, you will be emailed a unique code to access the exam. It should take about 90 minutes to complete. You can take the exam at your convenience, but it must be completed within 3 weeks.

Marking the exam can take up to 2 weeks and you will be emailed your result. If you fail, you are allowed to retake the exam free of charge one additional time. The pass/fail decision is final and to protect the integrity of the exam we will not provide correct answers or recommend areas for improvement. More details here.

Product Management Certification explained

There is no standard professional certification for product managers. Different training companies each have their own approach. Ours focuses on what matters to product managers and product marketers – are they able to apply what they’ve learned in realistic situations?

Employers increasingly recognize the qualification and ask us to confirm that potential employees have been certified.

Product Focus Certified Product Managers receive a certificate in the mail and are registered by us.

They can use the unique Product Focus Certified Product Manager logo in their email signature, LinkedIn profile, and professional biography.

What do our clients think about Product Focus?

More testimonials