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Product Management and Product Marketing Certification
Live Online or In-Person training course

Product Management and Product Marketing

Master the essential skills and mindset to deliver world-class product management:

Ideal for managing any product type—hardware, software, or services
For B2C, B2B, or internal product managers
Includes widely-recognized certification option

With practical examples of how tools—including AI—support everyday product work.

Upcoming course dates Course Syllabus

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About this course

The Product Management and Product Marketing course is for people new to product management, those without formal training, or anyone seeking a skills refresher.

This course is for you if you manage hardware, software, services, or platforms, whether customer-facing B2B, B2C or internally facing.

It aims to give you the mindset, knowledge, skills, and confidence needed to deliver world-class product management in your company.

Whether you’re a Product Manager, Product Owner, or Product Marketer… you can kick-start your career by attending this industry-leading product management training course.

How AI fits in
This course focuses on building strong product management and product marketing fundamentals. Where helpful, we include short examples of how AI can assist with tasks like SWOT analysis and communications. We don’t cover advanced AI techniques in depth; see AI-powered Product Management if you need to dive deeper.

Course modules include:

Module 1: Product management and product roles

Module 2: Market and competitor analysis

Module 3: Discovery for propositions and products

Module 4: Strategy and planning

Module 5: Business cases

Module 6: Pricing

Module 7: Product development and engineering

Module 8: Go-to-market and in-life

Module 9: Stakeholder management

Download full syllabus for this training course.

	Who is this course for? People new to product management Product managers with no formal training Product managers who want a skills refresher
	Live online delivery option Interactive live online instructor-led sessions Slides, group and individual exercises, videos, polls 5 consecutive half-day sessions
	In-person delivery option Instructor-led workshop sessions in a training venue Slides, groups and individual exercises, videos, polls 3 consecutive full-day sessions
	Learning Materials Unlimited online access to our Product Focus Toolbox packed with frameworks, webinars, journals, infographics and more
	Certification Certificate awarded upon passing certification exam. Learn all about our certification here
	Expert instructors Led by product management industry experts

What you’ll learn

Understand the full context of product management and product marketing
Understand the scope, component parts and best practice for your role
Be able to use a range of practical tools, checklists, and templates
Have a structured approach and understand where to focus your time
Have the knowledge you need to add strategic value to your business
Understand the importance of owning the product
Be confident in your product management expertise
Understand some areas where AI can support product work

Pre-requisites

There are no formal pre-requisites, apart from your passion to learn how to deliver world class product management!

If you’re excited to learn more about product management, before you attend our training course, you can sign-up to access our free product management resources here.

Not the course for you?

We also have our advanced courses for product managers and for people leaders. See other courses.

Learn everything that product managers need to do

You’ll master the Product Activities Framework so that you understand everything that’s needed to deliver world-class product management in your organization.

Not just for Software Product Managers

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Why this Product Focus training course?

We teach you how to think like a professional product manager, and how to deliver world class product
management.

Become more effective

Learn the full range of skills, tools, and best practice needed to succeed in leading companies today.

Engaging and Immersive Experience

Enjoy a high-energy mix of teaching, discussions, videos, polls, and exercises, with breaks to refresh.

Gain confidence and insight

Learn the full breadth of the product manager role and share experiences with peers from other companies.

Get certified

Become a Product Focus Certified Product Manager and demonstrate your commitment to professional development and growth.

Quiz expert instructors

Chat with our expert training instructors, seasoned product managers with diverse industry experience, to grasp real-world insights and tips.

Consistent high-quality content

Our training is part of a body of knowledge that is consistent best practice across all our courses. It’s not dependent on the personal experience of someone who happens to work at a famous company.

Learn the terminology

Especially useful if English is not your first language.

Post-training support

Delegates get access to our online Toolbox – an industry-leading source of tools, templates, checklists, and best practice resources.

If you have any questions, please get in touch.

What customers say about this course

Upcoming courses dates

Online Training

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Online - Product Management and Product Marketing course - 5 half-days

20-24 Apr 202608:00-13:00 UK time / 09:00-14:00 CEST

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£2,370

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22-26 Jun 202608:00-13:00 UK time / 09:00-14:00 CEST

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£2,370

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20-24 Jul 202615:00-20:00 UK time / 16:00-21:00 CEST

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£2,370

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17-21 Aug 202612:30-17:30 UK time / 13:30-18:30 CEST

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£2,370

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Face-to-Face Training

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Amsterdam - Product Management and Product Marketing course - In-person - 3 full days

19-21 May 202609:00-17:00 CEST

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£2,970

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Copenhagen - Product Management and Product Marketing course - In-person - 3 full days

24-26 Mar 202609:00-17:00 CET

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£2,970

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London - Product Management and Product Marketing course - In-person - 3 full days

28-30 Apr 202609:00-17:00 UK time

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£2,970

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2-4 Jun 202609:00-17:00 UK time

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4-6 Aug 202609:00-17:00 UK time

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Need help? Contact Us See other courses

See terms and conditions for training course bookings and cancellations.

Get world class product management resources

Product Management Resources

Training course delegates get premium access to product management resources in the Product Focus toolbox, with white papers, frameworks, infographics, and journals – get full access when you attend a training course

Frequently asked questions (FAQs)

Are your courses all in the English language?

Most of our training courses are in the English language.
However, we also have an exclusive partnership with ProduktManageMentor to offer our product management training and services in the German language. To learn more visit here.

Why should I choose a Product Focus certification?

At Product Focus, we help businesses and individuals deliver world class product management. As a product manager, holding a certification can help build your confidence and credibility amongst peers, managers, and employers. As an organization considering training, it shows that you care about your employee’s professional development.

Our Product Focus certification covers the full range of product management and product marketing disciplines. Focused on applying best practice, tools, and approaches to real-world situations, our certification is widely recognized and known within the industry. Employers frequently ask us to confirm that potential employees are certified. Learn more about how our certification works here.

Does Product Focus train me, or is the exam just online learning?

Whether you attend one of our public or private courses, our expert instructors will train you to think like a professional product manager. At the end of the course, you will have 3 weeks to complete the exam to obtain your Product Focus certification. You can see more details about our certification here.

Can I get certified without attending the course?

No, you have to attend our Product Management and Product Marketing course to take our certification exam.

What are the terms and conditions for a public course booking?

Cancellation: Cancellations must be made in writing (e.g. by email). If the cancellation is 30 days or more before the course/workshop then a full refund will be given. A 50% refund will be given for cancellations received 15 to 29 days before the course/workshop. No refund will be given for cancellations less than 15 days before the course/workshop or for “no-shows” on the day.

Alternative participants: An alternative participant can be substituted at any time and at no cost.

Course transfer: A single transfer to an alternative course/workshop date can be made up to 30 days in advance of the date of the originally booked course/workshop at no cost.

Course postponement or cancellation: Product Focus reserves the right to postpone or cancel the course/workshop due to unforeseen circumstances in which case our liability is limited to the course/workshop fees.

Online training: You are responsible for ensuring you have the appropriate technology and set-up to access our online training.

Venue access: For a face-to-face course if you will need wheelchair access to the venue please contact us when registering at [email protected].

If you have any questions about our standard terms and conditions, please contact us.

Should I select request an invoice?

Yes – if you are confident your accounts payable department can process payment within our standard terms, which are: before the course runs or 30 days from the invoice date, whichever is earlier. Please note you need to book with a company email address to be invoiced. If you are self-funding, you must pay by credit card.

How do I get a VAT receipt for my credit card booking?

Once paid funds have cleared in our account (typically 7-10 days), we will send you a paid invoice for your credit card receipt.

Do I need to complete the Product Management and Product Marketing course before attending the Driving Product Growth course?

No – but you should have several years of product management experience and know the fundamentals. Ideally you will already have received some formal product management training.

Can I attend the Driving Product Growth training course by myself?

For maximum value, we recommend you attend with 2-4 team members across functions – typically an experienced product manager plus marketing and customer success colleagues. Solo attendance is also welcome.

How many people are on a course?

We limit the number of people on our courses to a maximum of 18 delegates on face-to-face training and online courses. This ensures we can interact with all the delegates, answer their questions, and maintain the pace of the training.

Where can I find information regarding your product management training courses?

As the European Leaders for Product Management training, we provide a variety of live online and face-to-face courses. View our public course calendar here to find a suitable training course. If you’re interested in private training for your company, or you need assistance, please get in touch with a member of our team:

Europe: +44 (0) 207 099 5567 | US: +1 (877) 290-6240 | [email protected]

Do you offer in-house/on-site courses?

Yes – our flagship product management course can be delivered on-site at your offices and customized to suit your needs. Product Focus is the preferred training partner for many organizations. We have the scale and experience to run everything from one-off training courses to a partnership encompassing multi-year training and support programs that successfully embed new ways of working. There are a variety of private training benefits – view them here.

If I book on a course but can’t attend for Covid reasons, what are the T’s and C’s?

We incur various costs when running a training course. We don’t like charging cancellation fees, and if we can resell your place, we won’t charge you anything. See further information here.

If I need to cancel for work reasons, what are your cancellation fees?

Cancellations must be made in writing (e.g., by email). Our standard terms are as follows:

Cancellation 30 days or more before the course/workshop – full refund
Cancellation 15 to 29 days before the course/workshop – 50% refund
Cancellations less than 15 days before the course/workshop or “no-shows” on the day – No refund
If you cancel or transfer your course booking within 10 days of the scheduled start date, Product Focus reserves the right to impose an additional fee.
This fee is in place to cover expenses that cannot be recouped and associated administrative costs.

Do I have to complete the Product Management & Product Marketing or the Driving Product Growth course before attending the Leading PM course?

No – but it’s useful to have some formal product management training, and you do need to be leading or aiming to lead a product management team, department, or function.

Is the content for the online and face-to-face courses the same?

Whether you attend one of our face-to-face or online courses, the content is the same. Our training is part of a body of knowledge that is consistent best practice across all our courses. It is delivered by senior-level product managers who are highly experienced trainers, with in-depth experience in a wide range of companies and industries.

How long does a training course last?

An online training course typically runs for 5 consecutive days during a week. However, it’s only 5 hours per day (either morning or afternoon sessions) with lots of breaks in that period.

Our face-to-face courses typically run for 3 full days.

How much does a course cost?

Our public product management course pricing is shown here on our calendar. You can pay in £, € or $.

Our face-to-face public courses run in major European cities and are priced slightly higher than our live online courses.

If you’re interested in pricing for a private course, please get in touch.

Europe: +44 (0) 207 099 5567 | US: +1 (877) 290-6240 | [email protected]

What’s the difference between Public and Private training?

Our Public courses are for individuals, and anyone can attend. They provide the opportunity for you to mix and share experiences with peers from other technology companies. Scheduled every few weeks, there’s sure to be a convenient date.

Our Private courses are for companies and organizations, and we recommend seven or more delegates to make them cost-effective. These courses can be customized for your business and are a great way to get your whole team ‘on the same page.’ Private courses can be online (to bring remote workers together) or on-site/in-house at your offices.

Still not sure? Attend a free online info session

Still have some questions that you can’t find answers to in our FAQs on this page? Unsure if this training course is right for you?

Book a free online info session and chat with an expert instructor, get an overview of training options and ask any questions. It’s a great chance to explore training options for yourself or for your entire team if you’re a leader.

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