Product Management Courses Amsterdam

We run Product Management Courses in Amsterdam. Our top-floor training venue in the old Vaudeville Theater is centrally located next to the flower market. Its conservatory-like windows overlook the canal, filling the space with light and creating the perfect setting for inspiring training.

Product Management and Product Marketing for technology-based products (€1.870)

Our flagship 3-day course is ideal for new or experienced product managers/marketers wanting to build a solid foundation and learn best practice.

We cover all the key areas of product management and product marketing with a focus on technology-based products.

The course is constantly updated with proven tools and approaches to give you an edge. Thousands of participants have taken our course and their feedback is invariably excellent.

We typically see a mix of different roles attending – Product Managers, Product Marketers and Product Owners as well as those with no experience at all. They come from a variety of companies – software, hardware/physical products and services in both B2B and B2C.

The following dates on the 3-day course in Amsterdam are available. Register a place here:

Mar 10-12, 2020 Register now May 12-14, 2020 Register now

Please contact [email protected] about future dates.

Course Details

The course covers all aspects of product management and product marketing – with best practice, tools, and certification.

The 3 days of training are split into 9 modules with 3 modules each day.

There is no set pre-course work but we recommend thinking about what you’d like to get from the course and making a shortlist of what’s working and what’s not working at your company.

You won’t need your laptop; all the materials are provided – as well as free food and drink.

The course runs from 9:00 am to 5:00 pm each day but starts at 9:30 am on the first day to give everyone time to find the venue.

All courses are provided in English.

See the course PDF brochure with complete course details or view course details online. Our standard terms and conditions.

Price and payment

The 3-day course costs €2.270 with an early bird rate of €1.860 if booked more than 4 weeks in advance, and includes food and drinks throughout the day.

We accept credit cards and company purchase orders (POs). You can reserve a spot in a course without knowing your final purchase order number – just add the PO number once it’s been processed in your business.

If you’re registering for the course using a non-company email address, immediate payment will be required by credit card to confirm your spot.

Training in other cities

We also run training courses in Austin, Berlin, Chicago, Copenhagen, London, Manchester, Munich, New York, Paris and San Francisco. View the complete Product Management training calendar to see all cities and dates.

Product Management Courses Amsterdam – Address

The Playing Circle
The Vaudeville Theater
Singel 512-III
1017 AX Amsterdam

The Netherlands
(View on Google Maps)

Travel and transport

Convenient for Geelvinck and The Bank car parks as well as trams 1, 2, 5, 4, 9, 16, 24 and 25.
Please note: The Playing Circle is located on the top floor of one of the beautiful old buildings shown in the picture above. There are 3 flights of stairs and no lift, so this venue is not suitable for anyone with limited mobility.


Product Management Courses Amsterdam – Training Venue Photos

The training takes place in the light, airy rooms on the top floor of the Vaudeville Theater.

Product Management Courses Amsterdam – Vaudeville Theater

Product Management Courses Amsterdam – Vaudeville Theater

Participant feedback from Product Management Courses Amsterdam

“For professionals who are looking to refresh or expand their level of knowledge within product management and product marketing, I would definitely recommend this course. This training course gives you theoretical insights and repetition, also very good pragmatic exercises which make you rethink your own role and how to fill it in even better. All this is presented by a highly experienced and super passionate trainer who besides that is also a great speaker!” Willem V

“It was a fantastic course and exactly what I needed for my role. Content was spot on and tech-focused and the venue was excellent.” David T.

“Great course, should have done it years ago. Just the right mix between theory and practical work. Came back with clear actions for improvement.” Sjoerd D

“The tools, templates and checklists provided are super useful. I love the fact that they’re changeable, so I can easily adjust them to my company’s way of working.” Karin K

“Finally, a course where the content, trainer and most of all the way the training was given, was excellent. Ian really understood the course members, full of energy, humor, a lot of content, very nice exercises.” Sandoval M

Read more reviews about Product Focus on Trustpilot — an independent review site.


These hotels are close (within a 15-minute walk) to the training venue:


The Dylan is a famous boutique hotel in downtown Amsterdam. Located in an 18th-century bakery surrounding a beautiful courtyard and with a Michelin star restaurant.

Keizersgracht 384, 1016 GB Amsterdam / +31(0)20 5302010 / Hotel Website


Located very near to the training venue, this elegant hotel offers free Wi-Fi, Nespresso machines and unlimited use of the self-service bar.

Herengracht 519-525, 1017 BV Amsterdam / +31 20 420 0055 / Hotel Website


This hotel is located in five renovated canal houses on The Herengracht overlooking the canal. Trendy, relaxed and informal.

Herengracht 255, 1016 BJ Amsterdam / +31 (0)20 8885555 / Hotel Website


Conveniently located next to the training venue. This boutique hotel is just around the corner from the Herengracht and Keizersgracht canals.

Vijzelstraat 73-75, 1017 HG Amsterdam / +31 (0)20 737 20 25 / Hotel Website


Trendy design hotel located in the center of Amsterdam.

Vijzelstraat 49, 1017 HE Amsterdam / +31 (0)20 5306200 / Hotel Website


INK Hotel Amsterdam is located in the former home of a Dutch newspaper. It is located in the middle of the “Nine Streets” area and close to the Anne Frank House museum.

Nieuwezijds Voorburgwal 67, 1012 RE Amsterdam / +31 (0)20 6275900 / Hotel Website


This small hotel is located right next to the flower market. All rooms have en-suite bathrooms and there is Wi-Fi throughout the hotel.

Singel 458, 1017 Amsterdam / +31 (0)65 2612616 / Hotel Website

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