Product Management Courses Amsterdam

We run Product Management Courses in Amsterdam. Atelier the Vijzel is an historic building directly opposite the Amsterdam City Archives Building. This unique spot in the heart of Amsterdam has played an important role as the atelier of a grand gentleman’s department store and is now an events venue.

Product Management and Product Marketing for technology-based products (€1870)

Our flagship 3-day course is ideal for new or experienced product managers/marketers wanting to build a solid foundation and learn best practice.

We cover all the key areas of product management and product marketing with a focus on technology-based products.

The course is constantly updated with proven tools and approaches to give you an edge. We typically have delegates working on software, hardware/physical products and services in both B2B and B2C. Thousands of delegates have been on our course and their feedback is invariably excellent.

Many Product Owner jobs extend into the areas we cover however we do not focus in detail on how to apply the role in a Scrum environment.

The following dates on the 3-day course in Amsterdam are available. Book a place here:

24-26 Oct 2018 Book now – 2 places remaining 5-7 Dec 2018 Book now 23-25 Jan 2019 Book now 27 Feb-1 Mar 2019 Book now

Please contact about future dates.

Course Details

The course covers all aspects of product management and product marketing – with best practice, tools and certification.

The 3 days of training are split into 9 modules with 3 modules each day.

There is no set pre-course work but, we recommend thinking about what you’d like to get from the course and making a short list of what’s working and what’s not working at your company.

You won’t need your laptop; all the materials are provided – as well as free food and drink.

The course runs from 9:00 to 17:00 each day but starts at 9.30 on the first day to give everyone time to find the venue.

All courses are delivered in English.

See the course PDF brochure with complete course details or view course details online. Our standard terms and conditions.

Price and payment

The 3-day course costs €1870 and includes food and drinks throughout the day.

We accept credit cards and company purchase orders (POs). You can reserve a place on a course without knowing your final purchase order number—just add the PO number, once it’s been processed in your business.

Training in other cities

We also run training courses in LondonBerlinDüsseldorfMunich, Paris and Stockholm. View the complete training calendar to see all cities and dates.

Product Management Courses Amsterdam – Address

Vijzelstraat 77-3
1017 HG Amsterdam
The Netherlands
(View on Google Maps)

Travel and transport

Convenient for tram 24 stop Muntplein or tram 4, 9, 16, 25 stop Spui. You can park on the street or in carpark APCOA Prins & Keizer (250m). On request we can arrange exit tickets for this parking.

Product Management Courses Amsterdam – Training Venue Photos

The training takes place in this light airy room with two glass ceiling domes and four French balconies, providing beautiful views of the gardens.

Atelier the Vijzel - Training room

Product Management Courses Amsterdam – Atelier the Vijzel

Product Focus – Amsterdam Training Venue – Atelier the Vijzel

Product Management Courses Amsterdam – Atelier the Vijzel

Product Focus – Amsterdam Training Venue – Entrance to Atelier the Vijzel

Product Management Courses Amsterdam – Entrance to Atelier the Vijzel

Delegate feedback from Product Management Courses Amsterdam

“For professionals who are looking to refresh or expand their level of knowledge within product management and product marketing, I would definitely recommend this course. This training course gives you theoretical insights and repetition, also very good pragmatic exercises which make you rethink your own role and how to fill it in even better. All this is presented by a highly experienced and super passionate trainer who besides that is also a great speaker!” Willem V

“It was a fantastic course and exactly what I needed for my role. Content was spot on and tech focused and the venue was excellent.” David T.

“Great course, should have done it years ago. Just the right mix between theory and practical work. Came back with clear actions for improvement.” Sjoerd D

“The tools, templates and checklists provided are super useful. I love the fact that they’re changeable, so I can easily adjust them to my company’s way of working.” Karin K

“Finally, a course where the content, trainer and most of all the way the training was given, was excellent. Ian really felt the course members, full of energy, humour, a lot of content, very nice exercises.” Sandoval M

Read more reviews about Product Focus on Coursecheck — an independent review site.


These hotels are close (within 20 minutes walk) to the training venue:


The Dylan is a famous boutique hotel in downtown Amsterdam. Located in an 18th century bakery surrounding a beautiful courtyard and with a Michelin star restaurant.

Keizersgracht 384, 1016 GB Amsterdam / +31(0)20 5302010 / Hotel Website


This hotel is located in five renovated canal houses on The Herengracht overlooking the canal. Trendy, relaxed and informal.

Herengracht 255, 1016 BJ Amsterdam / +31 (0)20 8885555 / Hotel Website


Conveniently located next to the training venue. This boutique hotel is just around the corner from the Herengracht and Keizersgracht canals

Vijzelstraat 73-75, 1017 HG Amsterdam/ +31 (0)20 737 20 25 / Hotel Website


Trendy design hotel located in the centre of Amsterdam.

Vijzelstraat 49, 1017 HE Amsterdam / +31 (0)20 5306200 / Hotel Website


INK hotel Amsterdam is located in the former home of a Dutch newspaper. It is located in the middle of the ‘nine Streets’ area and close to the Anne Frank House museum.

Nieuwezijds Voorburgwal 67, 1012 RE Amsterdam / +31 (0)20 6275900 / Hotel Website


This small hotel is located right next to the flower market. All rooms have en-suite bathrooms and there is wifi throughout the hotel.

Singel 458, 1017 Amsterdam / +31 (0)65 2612616 / Hotel Website

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The course went really well last week – the delegates were very complimentary and found the course really useful, especially those who are newer into their roles.
Hayley Cooke - People Business Partner, Inspired Gaming
After two years of getting punched, kicked and beat down I feel as though you have just taught me karate, and I am looking forward to immediately putting into practice all of the tools, techniques and best practices to fight back. Thank you for an excellent three days of Product Management training.
Richard Fletcher - Product Manager Security Products, Johnson Controls
Overnight after the training it became easier to raise issues and design decisions. I can thank the exercises and discussions in class. In future I look forward to applying a few of the techniques when talking with customers, and gaining their feedback on first release… 
Roy Matthews - Business Analyst, Dunnhumby
Thanks so much for running this course. I cannot even begin to tell you how helpful it was for me. I now feel equipped with the tools I need to do a great job. Many thanks!
Sam Cassidy - Product Manager, John Wiley & Sons
Well structured content and solid theory. Makes a massive difference when the presenters are passionate about their subject. Highly recommended for product managers of all abilities and experience.
Andrew Scarborough - Product Marketing Manager, Bottomline Technologies
The tools, templates and checklists provided are super useful. I love the fact that they’re changeable so I can easily adjust them to my company’s way of working.
Karin Kuster - Product Manager, Iddink Group
We recently used Product Focus to deliver some excellent bespoke training to our Product and Marketing team and the feedback was really great – thank you!
Hanna Smith - HR Director, Madgex
Anyone who would benefit from understanding the role of product management should attend this course. One of the best training courses I have done, the pace was just right, it was very interesting and engaging. Never boring.
Conor Tweed - Product Analyst, Realex Payments
Excellent course, wish I'd done this a year ago when I started as a PM. It would’ve changed my view on leaving product management, but decision already made!
Cheryl Paterson - Product Manager, Allocate Software
Product Focus is one of the best run specialist training businesses I’ve visited. They are clearly positioned as market leaders in their field. They produce high quality output through marketing, sales and training delivery materials and their back office is run in the same high-quality manner.
Doug Shaw - Learning & Performance Institute (LPI)

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Contact information

+44 (0) 207 099 5567
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