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The use of the phrase ‘Minimum Viable Product’ (MVP) has spread well beyond the start-up community, since it was popularised in Eric Ries’s ‘The Lean Start-up’. However, that doesn’t mean it’s always accepted – there are supporters and critics in companies large and small. What’s going on with MVP and is it the right approach in your company?
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Responding to COVID-19 we had to take our training online quickly. It meant getting back to product management basics - understanding customers’ needs, discovery, MVPs, iterating and improving.
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Part of the mission of many technology companies is to pursue innovation – it’s a great message to their customers, an enticement to new employees and a key tool to differentiate in crowded markets. But if it’s uncontrolled, there’s a risk of spending lots of money on expensive innovations, few of which pay back their investment. So, what do we mean by innovation and how can we get it under control without stifling its opportunities?
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The concept of a product lifecycle is quite straight forward - products are launched, grow, mature and die. But there are a whole variety of ways of using lifecycles in product management.
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The Product Management Lifecycle applies in any business that develops and sells products. Use it to check you have everything in place.
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Expand your knowledge and your bookshelf with our recommended reading list for product managers and product marketers.
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We've updated our Product Activities Framework to reflects the trends we’ve seen emerging in product management. However most of the key product management activities remain the same. Use the framework to work out who does what in your business.
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Minimum Viable Product (MVP) versus Optimal product - what's the difference and the MVP trap that many companies fall into. Watch our short video to explain the theory behind the Lean Product, MVPs and Optimal Products.
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The less you build, the faster you can launch and the sooner you get revenue. So why isn’t everyone doing it?