Product Management and Product Marketing for technology-based products

Comprehensive 3-day course

Product management and product marketing are at the core of any business that sells products. However, their performance is often limited by lack of experience or poor training.

Our 3-day public course addresses this by covering all the key areas of product management and product marketing – focused on technology-based products. It is constantly updated with proven tools and approaches to give you an edge. We typically have delegates working on software, hardware/physical products and services in both B2B and B2C.

Many Product Owner jobs extend into the areas we cover however we do not focus in detail on how to apply the role in a Scrum environment.

Thousands of delegates have been on our course and their feedback is invariably excellent. In fact we’re so confident, if you attend our 3-day public course we’ll refund your fee if you don’t think your skills or understanding have improved.


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Course Booking

London 3-day training course
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30 Jan-1 Feb 2019 – Full-waitlist
13-15 Feb 2019 – Full-waitlist
6-8 Mar 2019 – Book now
25-27 Mar 2019 – Book now
24-26 Apr 2019 – Book now
15-17 May 2019 – Book now
5-7 Jun 2019 – Book now
26-28 Jun 2019 – Book now

Amsterdam 3-day training course
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23-25 Jan 2019 – Full-waitlist
20-22 Mar 2019 – Book now
22-24 May 2019 – Book now

Berlin 3-day training course
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5-7 Jun 2019 – Book now

Munich 3-day training course
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20-22 Mar 2019 – Book now
3-5 Jul 2019 – Book now

Paris 3-day training course dates
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20-22 Feb 2019 – Book now

New York 3-day training course
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13-15 May 2019 – Book now

All courses are delivered in English. See our standard terms and conditions.

Please contact about future dates.

German-language courses available on our course calendar for German-language courses. Go there or contact us at

*Prices are per delegate. London prices are ex UK VAT. There is no UK VAT due if a non-UK company is paying however if the company is based in the EU they must provide their EU VAT Number.

If you’re booking the course using a non-company email address, immediate payment will be required by credit card to confirm your place.

Course Details

Who should attend?

The course will benefit anyone who is new to product management and product marketing. However we also find experienced product managers refresh and broaden their skills when attending our courses and as a Product Owner your role may include much of the content we cover.

What are the benefits of the 3-day course?

The course provides a comprehensive grounding in product management and product marketing.

  • Become more effective. Learn the full range of skills, tools and best practice used in leading companies today.
  • Gain confidence and insight. Through a thorough understanding of your role and by sharing experiences with peers from other companies.
  • Improve work quality and speed. With practical tools, templates and checklists that can be taken straight back to the office.
  • Get certified. Become a Product Focus Certified Product Manager and demonstrate your commitment to professional development.
  • Expert instructors. With in-depth product management experience across a wide range of companies and industries.
  • Learn the vocabulary. Learn the terminology of product management – especially useful if English is not your first language.

We teach you how to think like a professional product manager/marketer.

What is the price?

The course is priced at £1,590 ex VAT per delegate in London. There is no VAT (20%) to pay if your company has an EU VAT number.

The price per delegate in Amsterdam, Berlin, Munich and Paris is €1.870.

The price per delegate in New York is $2370.

If you are booking for several delegates then please call to discuss pricing.

If you’re booking the course using a non-company email address, immediate payment will be required by credit card to confirm your place.

What is the course format?

The course is delivered in 9 modules over 3 days from 9:00 to 17:00 (9.30 on the first day). Learning is embedded through industry examples mixed with interactive exercises and discussions to keep everyone engaged.

We run our public courses at specially designed venues in central London, Amsterdam, Berlin, Munich, Paris and New York. We don’t think people concentrate well in dingy hotel basements so our rooms are flooded with natural daylight to keep delegates awake. There’s an endless supply of tea, coffee and sweets … and the food is excellent too!

Click on the video below to get a feel for what the experience is like.

What does the course cover?

  • Module 1 : The product management and product marketing roles
  • Module 2 : Market analysis
  • Module 3 : Developing propositions
  • Module 4 : Business cases
  • Module 5 : Pricing
  • Module 6 : Product development and requirements
  • Module 7 : Launching and in-life management
  • Module 8 : Product strategy
  • Module 9 : Personal effectiveness

Who will deliver the course?

Courses are delivered by highly experienced product managers who work in the industry and who give insights into the reality of product management and product marketing in leading businesses today.

What does the training include?

The course includes all course material as well as lunch and refreshments each day.

As a delegate, you are given a printed reference binder which includes all the slides from the course and a book that provides detailed guidance on the use of more than 20 product management tools. You will also be given a soft-copy set of best practice tools and a boxed set of all 15 Product Management Journals (value £99).

The option to undertake Product Focus certification is also included in your course fee.

Product Management certification

The certification exam tests your product management knowledge and how you would deal with typical product management and product marketing issues. Successful completion will qualify you as a Product Focus Certified Product Manager. The opportunity to become certified is included in the price of the course but taking the exam is optional.

The exam is taken online. It is a mix of multiple-choice questions and questions that require short written answers.

It is not a memory test so you can use reference materials as you would in real-life. All questions can be answered using the training course notes and Product Focus Journals.

Further details including how to access the exam will be emailed to you at the end of the course. The exam will take around ninety minutes to complete and must be completed within two weeks. We will then mark it and get back to you with a simple pass or fail. If you fail you will be given one more attempt to pass. To preserve the integrity of the exam, the correct answers are not provided.

If you pass you will be sent a certificate and enrolled on our register of Product Focus Certified Product Managers. Click here for more details.

Is there any pre-course work?

There is no set pre-course work but we recommend thinking about what you’d like to get from the course and making a short list of what’s working and what’s not working at your company.

You won’t need your laptop, all the materials are provided – as well as free food and drink.

Where will the course be run?

Our public product manager courses are run in purpose designed training venues in London, Amsterdam, BerlinMunichParis and New York.

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Contact information

+44 (0) 207 099 5567
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