Learning the fundamentals

If you are new to product management, it’s worth starting with What is Product Management which will give you a comprehensive overview of what product management is, who does it and why.  

A key aspect of product management and product marketing is developing propositions. See our description of how to create a compelling proposition and our elevator pitch!

Are you currently running a product team or department? If so, take some time to read our advice on creating job descriptions within product management.

Why not take a look at our full list of infographics, blogs, journals and more on our resources pages.

If you are a new or established product manager or marketer and want to formalize your knowledgetake a look at one of our flagship 3-day public coursesIf you run a product team or department and want to get your whole team trained, we can come to your offices and conduct a private training session for the entire team.