We have worked with a wide range of companies in the Information and Technology Services industry.
The challenges faced by product managers and product marketers in these companies vary, but some of the common issues we’ve seen include:
- Demonstrating the value that product management brings to the business, particularly as a leadership role
- Getting the market insight to be able to provide a balanced recommendation of what’s best for the product, customer, and business
- Maturing the product management role to become more pro-active and strategic within the business
Many companies have run private on-site training courses for their teams. This has helped establish a common way of working and addressed specific issues. Others have sent delegates to our public courses where they get a chance to learn with peers from other industries.