Product Management Journals
Our full range of Journals is shown below. Scroll down to read some sample articles.
Each journal covers an important product management topic. You can see the contents page of each journal and click on the link to read the article if it is available.
You can read the complete Agile Journal online here.
Making sure your product delivers when it matters
What is in-life? An explanation
Measure what matters: In-life metrics and reporting
Documentation: what should you have in place and top tips
Time well spent: Focus on what's important
End of life: How to successfully withdraw a product
Insight: Where the rubber hits the road - The importance of in-life vs new product development
Getting products in front of customers and making sure they sell
What is Product Marketing? All the variations explained
The basics: Right message, right people, right place, right time
Planning: The delivery of marketing materials
Personas: Getting ‘under the skin’ of our customers
Inbound marketing: Going digital to attract and convert leads
Insight: Artist and expert - Never underestimate the value of product marketing
Putting product management in the driving seat
Product management: Explained in a nutshell
The big issues: What are the big issues that come up again and again?
What smart people and businesses are doing: The 7 things.
Insight: But I'm only a product manager: Take a lead to improve performance.
Watch the video below to get an idea of what's inside...
Setting the foundation for effective product plans
Product Strategy: What is product strategy and why is it important?
10 excuses: Why not to do a product strategy.
Tools for strategy development: Playing to win, Blue Ocean Strategy and others.
Portfolio analysis: Visualise and plan the whole product set.
Insight: More than a vision - it has to deliver.
Why it's needed and how to make sure it delivers
Training: The options.
Topics tube map: The things product managers should know about.
Performance: Making training stick.
Justification: ROI and other models.
Insight: Are you a well-intentioned amateur?
How to make sure they deliver
Requirements: The big picture.
Market Requirements Document (MRD): Setting the scene.
User-centred requirements: How to write them.
Don't be so demanding: Approaches to help you prioritise.
Be prepared: 6 things to sort out before you start.
Insight: The problem is the problem?
Compelling roadmaps that align everyone to your vision
Roadmaps: How to build the perfect roadmap.
Masterclass: Advanced ideas and strategy including the minimum viable product.
Ideas: Sources and how to prioritise.
Tools: To help you roadmap.
Insight: Do agile and roadmaps conflict?
Understanding markets, customers and the competition
Market Analysis: How to research and analyse your market.
Talking to customers: What are they really thinking? Interview tips and tricks to help you.
Research: A how-to guide.
Understanding competitors: Who are they and how to compete.
Insight: The analyst racket. Conflicts of interest - a risky game.
And its impact on product managers
Scrum: How it works and the implications for the product owner.
Tools: To help you manage requirements and agile projects.
Scrum This! Thoughts from the Cranky Product Manager.
Insight: Agile hype, dogma, religious-like zealotory. Is there a bandwagon?
Product management and product marketing teams
The role: What does a product manager do anyway?
Leadership tools: Using product manager Personas.
Starting up: How to introduce product management for the first time.
How are we doing? Measuring product management.
Carve-up: Splitting responsibilities across multi-national companies.
Insight: What really motivates your team?
Setting the optimum price. Tips, tactics and theory
The psychology of pricing: How to get inside your customer's mind.
Pricing structures: What are they and which ones work best?
Software pricing: The terminology and options.
Insight: Take control of your pricing.
Create outstanding business cases that deliver results
How to build a business case: A step by step guide.
Top 10 tips when using Excel: To save you time and heartache.
Bad practice. Seven common mistakes.
Scenario planning and sensitivity analysis: A business case that envisions a single outcome will almost certainly be wrong.
Financial terminology: The key financial terms and the concepts.
Insight: Lies, damn lies and business cases.
Stay ahead in a downturn. The product manager's guide
Succeeding in a downturn: How to stay ahead when the market is going down.
Tools for managing requirements: What are they, what do they do?
Job searching: What to do if the worst happens. Tips and tricks for product management job hunting.
Insight: Voice of the market. How to make yourself more valuable ...
How to build sharper propositions that really work
Developing a proposition: A three step guide.
Proposition crib sheet. A great tool to describe your propositions to sales.
Persona profiling: Get into the mind of your customers and understand what they really value.
Thinking big: Propositions for big software products - the challenges.
Listen and learn. How to get real and high quality customer insights.
Insight: If you're not developing them for your business, who is?
Hit the ground running and what not to do
Launching tips: Six critical success factors to make your launch a success.
Go to market checklist: Make sure nothing is missed.
Good timing: Choosing the date to launch your product.
Re-launching: A golden opportunity for you?
Taking the lead: Getting the most from lead customers at launch.
Insight: Maintaining momentum after launch.