Product management journal articles

On this page you can read some sample Product Management Journal articles. You can also see the contents pages and sign-up and download the library of 14+ PDF Journals.

Each Journal covers an important product management or product marketing topic.

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ANCHOR FOR product-marketing

Product Marketing

Getting products in front of customers and making sure they sell

What is Product Marketing? All the variations explained

The basics: Right message, right people, right place, right time

Planning: The delivery of marketing materials

Personas: Getting ‘under the skin’ of our customers

Inbound marketing: Going digital to attract and convert leads

Insight: Artist and expert - Never underestimate the value of product marketing

ANCHOR FOR take-control

Take control

Putting product management in the driving seat

Product management: Explained in a nutshell

The big issues: What are the big issues that come up again and again?

What smart people and businesses are doing: The 7 things.

Insight: But I'm only a product manager: Take a lead to improve performance.

Watch the video below to get an idea of what's inside...

ANCHOR FOR strategy


Setting the foundation for effective product plans

Product StrategyWhat is product strategy and why is it important?

10 excuses: Why not to do a product strategy.

Tools for strategy development: Playing to win, Blue Ocean Strategy and others.

Portfolio analysis: Visualise and plan the whole product set.

Insight: More than a vision - it has to deliver.

ANCHOR FOR training


Why it's needed and how to make sure it delivers

Training: The options.

Reviews: Pre-training assessment and analysis.

Topics tube map: The things product managers should know about.

Performance: Making training stick.

Justification: ROI and other models.

Insight: Are you a well-intentioned amateur?

ANCHOR FOR requirements


How to make sure they deliver

Requirements: The big picture.

Market Requirements Document (MRD): Setting the scene.

User-centred requirements: How to write them.

Don't be so demanding: Approaches to help you prioritise.

Be prepared: 6 things to sort out before you start.

Insight: The problem is the problem?

ANCHOR FOR roadmaps


Compelling roadmaps that align everyone to your vision

Roadmaps: How to build the perfect roadmap.

Masterclass: Advanced ideas and strategy including the minimum viable product.

Ideas: Sources and how to prioritise.

Tools: To help you roadmap.

Insight: Do agile and roadmaps conflict?

ANCHOR FOR market-analysis

Market Analysis

Understanding markets, customers and the competition

Market Analysis: How to research and analyse your market.

Talking to customers: What are they really thinking? Interview tips and tricks to help you.

Research: A how-to guide.

Understanding competitors: Who are they and how to compete.

Insight: The analyst racket. Conflicts of interest - a risky game.



And its impact on product managers

Agile: An overview, waterfall and water-scrum-fall.

Scrum: How it works and the implications for the product owner.

Tools: To help you manage requirements and agile projects.

Checklist: How to survive and prosper as a product managers.

Scrum This! Thoughts from the Cranky Product Manager.

Insight: Agile hype, dogma, religious-like zealotory. Is there a bandwagon?

Read this full Journal online now.

ANCHOR FOR leading


Product management and product marketing teams

The role: What does a product manager do anyway?

Leadership tools: Using product manager Personas.

Starting up: How to introduce product management for the first time.

How are we doing? Measuring product management.

Carve-up: Splitting responsibilities across multi-national companies.

Insight: What really motivates your team?

ANCHOR FOR pricing


Setting the optimum price. Tips, tactics and theory

How to price: An introduction to the fundamentals of pricing and pricing strategy.

The psychology of pricing: How to get inside your customer's mind.

Pricing structures: What are they and which ones work best?

Software pricing: The terminology and options.

Insight: Take control of your pricing.

ANCHOR FOR business-cases

Business Cases

Create outstanding business cases that deliver results

How to build a business case: A step by step guide.

Top 10 tips when using Excel: To save you time and heartache.

Bad practice. Seven common mistakes.

Scenario planning and sensitivity analysis: A business case that envisions a single outcome will almost certainly be wrong.

Financial terminology: The key financial terms and the concepts.

Insight: Lies, damn lies and business cases.

ANCHOR FOR recession


Stay ahead in a downturn. The product manager's guide

Succeeding in a downturn: How to stay ahead when the market is going down.

Tools for managing requirements: What are they, what do they do?

Outsourcing: Searching for ways to reduce overheads, is outsourcing the answer?

Job searching: What to do if the worst happens. Tips and tricks for product management job hunting.

Insight: Voice of the market. How to make yourself more valuable ...

ANCHOR FOR propositions


How to build sharper propositions that really work

Developing a proposition: A three step guide.

Proposition crib sheet. A great tool to describe your propositions to sales.

Persona profiling: Get into the mind of your customers and understand what they really value.

Thinking big: Propositions for big software products - the challenges.

Listen and learn. How to get real and high quality customer insights.

Insight: If you're not developing them for your business, who is?

ANCHOR FOR launching


Hit the ground running and what not to do

Launching tips: Six critical success factors to make your launch a success.

Go to market checklist: Make sure nothing is missed.

Good timing: Choosing the date to launch your product.

Re-launching: A golden opportunity for you?

Taking the lead: Getting the most from lead customers at launch.

Insight: Maintaining momentum after launch.

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A great course delivered by a dynamic and knowledgeable expert with real world industry experience. I believe regardless of their experience level anyone would learn something new. Best investment I have made for my team and business this year.
Phil Hornby - Head of Product Management Platforms, Diagnostics and Services, Continental
Please do everything you can to leave your day jobs at the door and fully engage in this course. I did it in September and can honestly say it is the most useful training I’ve done in my career.
Will North - Product Management Director, Callcredit (Will attended a Public Course then arranged Private Training for his team)
I thoroughly enjoyed the course and learned so much more than I expected! I've recommended you to a number of colleagues. The templates on the USB stick are proving extremely useful.
Andrew Sayle - Product Focus Certified Product Manager, Zen Internet
The course was superb and we’ve had excellent feedback from the team. Everyone learned – regardless of their history, experience or accountability level in the team.
Paresh Patel - Head of Product Management for Managed Mobility and Security, Vodafone Global Enterprise
Product Focus has delivered everything we were looking for from a partner and I am really pleased with the training feedback. We have valued enormously their advice, flexibility and professionalism.
Jennie Brown - International Learning & Development Director, CDK Global
6 months on - I think your product management course must have been the most valuable course of my career so far. I have used much of the material on the USB key and your analogy of being the CEO of the product really helps.
Ellie Ryan - Product Manager, Thomson Reuters
Overall very good and very useful. It helped me with the foundations, core and structure of my role and I look forward to getting back into the office to use my new skills.
Gavin Murphy - Product Manager, KCOM
I’ve used other companies for product management training in the past but this was the best I’ve seen - I and everyone in my team rated the course as ‘excellent’.
Simon Witkiss - Product Director, IRIS Software Group
Many thanks again for an excellent, informative and interesting course. As I mentioned on Friday I will certainly be sending any new product managers to you as and when they come on board!
Paul Prior - Sysnet Global Solutions

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