Digital Online

We have worked with a wide range of companies developing digital online services. These range from growing start-ups to large established businesses. Products are usually Software as a Service (SaaS) developed using Agile approaches and aimed at B2C markets.

The challenges we see depend on factors such as the size and maturity of the business, product complexity and the number of markets served. Common issues include:

  • Introducing product management process and governance into an Agile-orientated culture
  • Effective prioritization across multiple product teams
  • Evangelizing the value of the product management role within the business

Many companies have run private on-site training courses for their teams. This has helped them to establish a common way of working and address specific issues. Others have sent participants to our public courses where they get a chance to learn with peers from other industries.


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See more examples in our Client List.

Client Testimonials

“I’ve used other companies for product management training in the past but this was the best I’ve seen – I and everyone in my team rated the course as ‘excellent’.”
Simon Witkiss Product Director, IRIS Software Group

“Excellent course, wish I’d done this a year ago when I started as a PM. It would’ve changed my view on leaving product management, but decision already made!”
Cheryl Paterson Product Manager, Allocate Software

“We recently used Product Focus to deliver some excellent bespoke training to our Product and Marketing team and the feedback was really great – thank you!”
Hanna Smith, HR Director, Madgex


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