Product Management Lifecycle

The Product Management Lifecycle model can be used by any business. Use it to analyse and improve, the process of developing and selling your products. Complete this form, to get your FREE copy.

Product Management Lifecycle Model from Product Focus

Note: perfect for Agile, Waterfall or hybrid development approaches.

Use the Product Management Lifecycle model to:

  • Review your product – at every lifecycle stage – start to end
  • Ensure you’re working effectively at all stages
  • Checklist each stage, so don't miss anything
  • Easily communicate with other teams in your business
  • Uncover improvements for product, service or feature releases.


Complete form to download Lifecycle

Complete the form to download a free PDF of the Product Management Lifecycle.

Email address (Everyone should complete):

Job title (Everyone should complete):

Postal address (Optional. Complete this to get a high-quality A2 printed version—free to first 500 Product managers/marketers to apply—Europe & USA only):

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A great course delivered by a dynamic and knowledgeable expert with real world industry experience. I believe regardless of their experience level anyone would learn something new. Best investment I have made for my team and business this year.
Phil Hornby - Head of Product Management Platforms, Diagnostics and Services, Continental
Please do everything you can to leave your day jobs at the door and fully engage in this course. I did it in September and can honestly say it is the most useful training I’ve done in my career.
Will North - Product Management Director, Callcredit (Will attended a Public Course then arranged Private Training for his team)
I thoroughly enjoyed the course and learned so much more than I expected! I've recommended you to a number of colleagues. The templates on the USB stick are proving extremely useful.
Andrew Sayle - Product Focus Certified Product Manager, Zen Internet
The course was superb and we’ve had excellent feedback from the team. Everyone learned – regardless of their history, experience or accountability level in the team.
Paresh Patel - Head of Product Management for Managed Mobility and Security, Vodafone Global Enterprise
Product Focus has delivered everything we were looking for from a partner and I am really pleased with the training feedback. We have valued enormously their advice, flexibility and professionalism.
Jennie Brown - International Learning & Development Director, CDK Global
6 months on - I think your product management course must have been the most valuable course of my career so far. I have used much of the material on the USB key and your analogy of being the CEO of the product really helps.
Ellie Ryan - Product Manager, Thomson Reuters
Overall very good and very useful. It helped me with the foundations, core and structure of my role and I look forward to getting back into the office to use my new skills.
Gavin Murphy - Product Manager, KCOM
I’ve used other companies for product management training in the past but this was the best I’ve seen - I and everyone in my team rated the course as ‘excellent’.
Simon Witkiss - Product Director, IRIS Software Group
Many thanks again for an excellent, informative and interesting course. As I mentioned on Friday I will certainly be sending any new product managers to you as and when they come on board!
Paul Prior - Sysnet Global Solutions

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