Product Activities Framework | Product Focus

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Clarify who does what in your product team — with one visual framework

The Product Activities Framework shows all key product activities — and who should own each one. Download the free infographic to align teams, remove role confusion, and create a shared understanding of how product works across your business.

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Note: this is the blueprint your product team needs.

What you can achieve with the Product Activities Framework

Use the framework to:

Understand every essential product activity at a glance
Clarify ownership and eliminate overlap between teams
Align Product, UX, Marketing, Sales and Leadership
Reveal gaps, hotspots and opportunities for improvement
Give everyone a consistent, big-picture view of how product is managed

A single, shared reference tool for your entire organisation.

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20 key product management activities

Our Product Activities Framework has three areas

Strategic Product Activities – which is about working out what the right product is for the business.
Inbound Activities – helping the business to help deliver the product, and
Outbound Activities – helping the business to sell the product.

These three areas cover the 20 key product management activities. Ownership of the activities is typically split across several product roles, including Product Management, Product Marketing, and Product Owners.

What Customers Say – Product Activities Framework

“It’s a very interesting tool as it enables anyone to grasp in one simple infographic the complete view of what needs to be done. In my opinion, it’s also a tremendous tool to discuss with manager(s) about which team is responsible for which topic.”

Thierry Moncoutié, Lectra

“Yes the PAF is very useful to remind us of all the important other tasks while we’re busy firefighting 😉 Some kind of omnipresent bad conscience.

Robert Weinberger, ETM

“Yes, I did receive your poster – it’s clear, colorful and an excellent resource for explaining Product Management.”

Charlotte Margree, Cloud Direct

“I just received your poster and it is flattening out on my desk. I’ve had lots of comments about it from my product team and also the rest of the senior management team and it’s sparked off some debate about our product launch process. Very impressed, thank you for sending it.”

Dan Scholey, Product Director, Moneyhub

“Thank you for the poster. I’ve shared it with the team and they liked it too. This is one of the few frameworks that I’ve come across that, in fact, I use on a frequent basis.”

João Laranjeira, Product Management, TomTom

“Thanks for the Product Activities Framework. It’ll go alongside my Product Management Lifecycle poster and is a welcome addition. Love the Product Focus stuff, and the Journals are brilliant – great reference material and a must-have for any product manager (and non-product managers too!).”

Nigel Williams, Product Manager, Lexis Enterprise Solutions

How to use our unique Product Activities Framework

Watch our short video for an explanation on how to get the most from our framework.

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