Product Activities Framework

The product activities framework identifies all activities, that should take place in any company with products. Complete this form, to get your FREE copy. Try the interactive framework too.

Product Activities Framework — Product Management Framework from Product Focus

Note: this is the blueprint your product team needs.

Use the Product Activities Framework to:

  • See essential product activities in one picture
  • Identify owners for every activity
  • Agree team boundaries and responsibility
  • Prioritise areas for improvement
  • Provide a standard big-picture view and reference for all teams

Download the Product Activities Framework

To download the PDF of the Product Activities Framework and get access to all our other free resources complete the form below.

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Interactive Product Activities Framework

Click the product activity boxes, to explore descriptions of each product management activity.

Strategic Product Activities

- working out what the right product is for the business

Inbound Activities

- helping the business to deliver the product

Outbound Activities

- helping the business to sell the product

What Customers Say — Product Activities Framework

It’s a very interesting tool as it enables anyone to grasp in one simple infographic the complete view of what needs to be done. In my opinion, it’s also a tremendous tool to discuss with manager(s) about which team is responsible for which topic.
Thierry Moncoutié, Lectra

Yes the PAF is very useful to remind us of all the important other tasks while we’re busy firefighting ;-) Some kind of omnipresent bad conscience.
Robert Weinberger, ETM

Yes, I did receive your poster – it’s clear, colourful and an excellent resource for explaining Product Management.
Charlotte Margree, Cloud Direct

Just received your poster and it is flattening out on my desk. I've had lots of comments about it from my product team and also the rest of the senior management team and it’s sparked off some debate about our product launch process. Very impressed, thank you for sending it.
Dan Scholey, Product Director, Moneyhub

Thank you for the poster. I’ve shared it with the team and they liked it too. This is one of the few frameworks that I’ve came across that in fact I use on a frequent basis.
João Laranjeira, Product Management, TomTom

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Overnight after the training it became easier to raise issues, and design decisions. I can thank the exercises and discussions in class. In future I look forward to applying a few of the techniques when talking with customers, and gaining their feedback on first release…  
Roy Matthews - Business Analyst, Dunnhumby
Thanks so much for running this course. I cannot even begin to tell you how helpful it was for me. I now feel equipped with the tools I need to do a great job. Many thanks!
Sam Cassidy - Product Manager, John Wiley & Sons
Well structured content, solid theory with practical tools and tips to take away. Makes a massive difference when the presenters are passionate about their subject. Highly recommended for product managers of all abilities and experience.
Andrew Scarborough - Product Marketing Manager, Bottomline Technologies
The tools, templates and checklists provided are super useful. I love the fact that they’re changeable so I can easily adjust them to my company’s way of working.
Karin Kuster - Product Manager, Iddink Group
We recently used Product Focus to deliver some excellent bespoke training to our Product and Marketing team and the feedback was really great – thank you!
Hanna Smith - HR Director, Madgex
Anyone who would benefit from understanding the role of product management should attend this course. One of the best training courses I have done, the pace was just right, it was very interesting and engaging. Never boring.
Conor Tweed - Product Analyst, Realex Payments
Excellent course, wish I'd done this a year ago when I started as a PM. It would’ve changed my view on leaving product management, but decision already made!
Cheryl Paterson - Product Manager, Allocate Software
A great course delivered by a dynamic and knowledgeable expert with real world industry experience. I believe regardless of their experience level anyone would learn something new. Best investment I have made for my team and business this year.
Phil Hornby - Head of PM Platforms, Diagnostics & Services, Continental
Please do everything you can to leave your day jobs at the door and fully engage in this course. I did it in September and can honestly say it is the most useful training I’ve done in my career.
Will North - Product Management Director, Callcredit (Will attended a Public Course then arranged Private Training for his team)
I thoroughly enjoyed the course and learned so much more than I expected! I've recommended you to a number of colleagues. The templates on the USB stick are proving extremely useful.
Andrew Sayle - Product Focus Certified Product Manager, Zen Internet

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