Product Activities Framework

The product activities framework identifies all activities, that should take place in any company with products. Complete this form, to get your FREE copy. Try the interactive framework too.

Product Activities Framework — Product Management Framework from Product Focus

Note: this is the blueprint your product team needs.

Use the Product Activities Framework to:

  • See essential product activities in one picture
  • Identify owners for every activity
  • Agree team boundaries and responsibility
  • Prioritise areas for improvement
  • Provide a standard big-picture view and reference for all teams

Download the Product Activities Framework

To download the PDF of the Product Activities Framework and get access to all our other free resources complete the form below.

We use a double opt-in process to protect you from spam. After you’ve subscribed we’ll send you an email. Please click the link to confirm it’s you and you’ll then be taken to the page from which you can download the Product Activities Framework and our other resources. The email can take up to 30 minutes – if you don’t see it then please check your spam folder.

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Interactive Product Activities Framework

Click the product activity boxes, to explore descriptions of each product management activity.

What Customers Say — Product Activities Framework

It’s a very interesting tool as it enables anyone to grasp in one simple infographic the complete view of what needs to be done. In my opinion, it’s also a tremendous tool to discuss with manager(s) about which team is responsible for which topic.
Thierry Moncoutié, Lectra

Yes the PAF is very useful to remind us of all the important other tasks while we’re busy firefighting ;-) Some kind of omnipresent bad conscience.
Robert Weinberger, ETM

Yes, I did receive your poster – it’s clear, colourful and an excellent resource for explaining Product Management.
Charlotte Margree, Cloud Direct

Just received your poster and it is flattening out on my desk. I've had lots of comments about it from my product team and also the rest of the senior management team and it’s sparked off some debate about our product launch process. Very impressed, thank you for sending it.
Dan Scholey, Product Director, Moneyhub

Thank you for the poster. I’ve shared it with the team and they liked it too. This is one of the few frameworks that I’ve came across that in fact I use on a frequent basis.
João Laranjeira, Product Management, TomTom

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A great course delivered by a dynamic and knowledgeable expert with real world industry experience. I believe regardless of their experience level anyone would learn something new. Best investment I have made for my team and business this year.
Phil Hornby - Head of Product Management Platforms, Diagnostics and Services, Continental
Please do everything you can to leave your day jobs at the door and fully engage in this course. I did it in September and can honestly say it is the most useful training I’ve done in my career.
Will North - Product Management Director, Callcredit (Will attended a Public Course then arranged Private Training for his team)
I thoroughly enjoyed the course and learned so much more than I expected! I've recommended you to a number of colleagues. The templates on the USB stick are proving extremely useful.
Andrew Sayle - Product Focus Certified Product Manager, Zen Internet
The course was superb and we’ve had excellent feedback from the team. Everyone learned – regardless of their history, experience or accountability level in the team.
Paresh Patel - Head of Product Management for Managed Mobility and Security, Vodafone Global Enterprise
Product Focus has delivered everything we were looking for from a partner and I am really pleased with the training feedback. We have valued enormously their advice, flexibility and professionalism.
Jennie Brown - International Learning & Development Director, CDK Global
6 months on - I think your product management course must have been the most valuable course of my career so far. I have used much of the material on the USB key and your analogy of being the CEO of the product really helps.
Ellie Ryan - Product Manager, Thomson Reuters
Overall very good and very useful. It helped me with the foundations, core and structure of my role and I look forward to getting back into the office to use my new skills.
Gavin Murphy - Product Manager, KCOM
I’ve used other companies for product management training in the past but this was the best I’ve seen - I and everyone in my team rated the course as ‘excellent’.
Simon Witkiss - Product Director, IRIS Software Group
Many thanks again for an excellent, informative and interesting course. As I mentioned on Friday I will certainly be sending any new product managers to you as and when they come on board!
Paul Prior - Sysnet Global Solutions

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