7 Jun 2015
Do you feel disconnected from your customers?
‘Voice of the market’ means being an expert on what current and potential customers care about in your market. It’s vital to creating successful product plans. But with a bursting…
17 Nov 2014
Making decisions on gut feel
How do you make product decisions? I had an interesting discussion recently with Michel Roth, Senior Director or Product Management at RES Software. His big issue with product management is…
9 Nov 2014
Product managers and patents
Why should you care about patents? Do you understand where the opportunities are and are you aware of the pitfalls and risks of, what can seem like, a patent minefield?
17 Mar 2014
What makes a good product manager?
If you could have stood in front of a mirror and told yourself 2 things when you first started out in product management – what would they have been?
18 Jun 2013
Get out of the office – why product managers need to meet customers
“You’ll learn more from spending an hour with a customer than you can from 50 market research reports” says Adrian Slywotzky. So get out of the office and speak to…
30 Oct 2012
The analyst racket
As product managers and product marketers our role can bring us into contact with the big technology analysts – with their magic quadrants, waves and cycles. But are there some…
18 Aug 2011
Propositions Product Management Journal
Our Product Management Journal on Propositions is packed with best practice, tips and insights. See a summary of the content by clicking on the title above.
24 Aug 2010
Power to the proposition!
As a product manager you can’t do everything you’d like. Getting out and talking to customers is always a good thing however make sure you set expectations correctly (see our…
24 Aug 2010
Take control of pricing
Pricing is a vital part of your proposition. Why then do so many product managers shy away from active and regular engagement in pricing discussions?