30 Oct 2012
The analyst racket
As product managers and product marketers our role can bring us into contact with the big technology analysts – with their magic quadrants, waves and cycles. But are there some…
18 Aug 2011
Propositions Product Management Journal
Our Product Management Journal on Propositions is packed with best practice, tips and insights. See a summary of the content by clicking on the title above.
24 Aug 2010
Take control of pricing
Pricing is a vital part of your proposition. Why then do so many product managers shy away from active and regular engagement in pricing discussions?
24 Aug 2010
Power to the proposition!
As a product manager you can’t do everything you’d like. Getting out and talking to customers is always a good thing however make sure you set expectations correctly (see our…