The role of a PM is, necessarily, murky. It changes wildly from company to company, and even within a company from team to team, and even on a particular team from day to day. It is perhaps the job where the epithet “wears many hats” is most apt …
Product managers spend nearly half their time firefighting.
But is this wrong? Well it depends on what you think product management is for.
Our Product Management Journal on Propositions is packed with best practice, tips and insights.
See a summary of the content by clicking on the title above.
Business cases are a complete waste of time. You know that the numbers will be wrong and made to say whatever it takes to get sign-off. When being first-to-market really counts – business cases just slow you down.
Whilst we don’t believe this we’ve certainly seen this attitude in the past!
We know from our training courses that product management and product marketing roles are set up differently in nearly every business.
If you’re new to the role it’s often difficult to understand what’s going on and where you fit.