24 Aug 2010

Lies, damn lies and business cases

Business cases are a complete waste of time. You know that the numbers will be wrong and made to say whatever it takes to get sign-off. When being first-to-market really…

5 Aug 2010

What’s your role?

We know from our training courses that product management and product marketing roles are set up differently in nearly every business. If you’re new to the role it’s often difficult…