Many product managers spend too much of their time sorting out issues and putting out fires.
This blog helps you reduce your firefighting by changing perceptions, having a stronger focus on prioritization and addressing the root cause of issues.
Data is a big trend so as a product manager it’s likely you’ll need to get to grips with it.
Our advice is to make sure you’ve got at least basic Excel skills and don’t hesitate to pull in the data scientists if you need help with more complex challenges.
A RHINO is a Really High value New Opportunity. It’s when a sales person in your B2B business comes along with a new customer deal for something that you don’t currently do!
So what next?
We all use email every day but it often fails us. Sometimes it can feel as if our inbox drives what we do.
Here are a few thoughts to get you thinking about email best practice and how you can use it more effectively – and a really fun video!
Talking to customers and getting accurate information is hard….. not because they lie but because they often tell you what they think you want to hear. This is never truer than with your own mother. The Mom Test helps ensure you improve your customer conversations.
Should Product Managers be responsible for product profitability?
It’s one of the big questions that we get asked again and again…
We talk about dealing with Hi.P.P.O.s (Highest Paid Person’s Opinion) on our training course but this blog introduces a new animal to be feared – the Z.E.B.R.A.
Here are 3 reasons why we might want to listen to the Hi.P.P.O.
You may already use personas when developing propositions or working on requirements, but have you ever thought about using product manager personas?
They’re useful because they help you think about the skills and behaviour you need to be successful in your job.
As a product manager, there are always hard decisions.
What would you decide to do with this typical launch dilemma?
See this wonderfully funny short video about business buzzwords.