The fight over the customer

The fight over the customer

Historically there was a battle between Sales and Product Management. Sales, having more contact with customers, felt they had a better understanding of customer needs than product managers (and sometimes they were right). But I think today the bigger fight is between User Experience (UX) practitioners and product managers.

Product Managers and User Experience professionals are increasingly working together to deliver products. In some cases this relationship is highly productive, leading to outstanding products, but in others, it can be a bit dysfunctional.

Mother elephant with tiny baby

Enterprise vs Consumer product management

How different is B2B product management compared to B2C product management?

To help answer this question we’re showcasing a great blog from Rich Mironov which explores these differences in some detail.

Role clarity for product managers

Are you the first product manager?

If you’re the first product manager in a business or are introducing product management into a company for the first time – you face some big challenges! Read on for our tips on how to succeed.

Product Management Maturity Model

Our Product Management Maturity Model has been refined based on the work we’ve done with a variety of technology companies over the past few years. It’s always nice to know what to aim for and this model shows what a best practice product management function can look like.

Download our infographic to review the maturity of product management in your business.

Internal product manager stuck in a box

Are you an internal product manager stuck in a box?

Internal product managers come up against unique obstacles and dilemmas. The challenge is serving internal customers rather than selling to external customers.

If you’re stuck in your role as an internal product manager we’ve outlined 6 ways to break free.

Working on the product not in the product

Do you spend your time fixing things, answering the same old questions and going round in circles like a hamster in a wheel?

Maybe you should be working on the product not in the product.

Firefighting vs planned activities diagram

Firefighting – 7 tips on how to be really good at it

The average product manager spends 45% of their time fire-fighting.

Whether you call it fire-fighting, trouble shooting or issue resolution – that’s more than 2 days per week! So have you thought about how to be really good at it?

A Product Owner is not a Product Manager

What is the difference between a Product Owner and a Product Manager?

And why people can get so confused…

Launch date

How to control your launch date

What does the word ‘launch’ mean in your company?

Find out how to split your launch date into ready-to-tell, ready-to-trial, ready-to-sell and ready-for-service to get more control.

Internal competition between product managers

Are you in a dog fight with the other product managers?

I bet you thought that other companies were your main source of competition. But is it the other product managers at your company that are your biggest threat?

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