28 Jun 2022
Accelerating Your Success Through the B2B Innovation Journey with Daniel Elizalde
Learn more about a practical framework to accelerate your path through the B2B innovation journey in this Daniel Elizalde guest webinar
4 May 2018
The Mom test – Why you should never ask your mother if your idea is any good
Talking to customers and getting accurate information is hard….. not because they lie but because they often tell you what they think you want to hear. This is never truer…
28 Sep 2017
The winning aspiration helps achieve successful products
Want to win? Why not build your product strategy on the ideas in this very successful book. It’s about having a winning aspiration which quite simply means how do you…