15 Apr 2019
The fight over the customer
Historically there was a battle between Sales and Product Management. Sales, having more contact with customers, felt they had a better understanding of customer needs than product managers (and sometimes…
15 Apr 2019
Historically there was a battle between Sales and Product Management. Sales, having more contact with customers, felt they had a better understanding of customer needs than product managers (and sometimes…
11 Mar 2019
Data is a big trend so as a product manager it’s likely you’ll need to get to grips with it. Our advice is to make sure you’ve got at least…
14 Jan 2019
Product management and sport. Is this the perfect marriage between the disciplines and skills of product management and the emotion and professionalism of sport?
2 Dec 2018
When do you get the opportunity to meet customers? And are these the right type of meeting to get the insights you really need?
19 Nov 2018
I am sure many of you will have seen the Gartner Hype Cycle at some point. Have you wondered what it’s all about and whether it can help your business?
16 Oct 2018
Learn from this excellent case study how to use a lean requirements process to quickly and efficiently gather software requirements.
17 Sep 2018
UVP – level 3 is an approach created by one of our clients as a way to define and manage the value they deliver to customers. Learn about this approach…
1 Sep 2018
A RHINO is a Really High value New Opportunity. It’s when a sales person in your B2B business comes along with a new customer deal for something that you don’t…
23 Aug 2018
The use of the phrase ‘Minimum Viable Product’ (MVP) has spread well beyond the start-up community, since it was popularised in Eric Ries’s ‘The Lean Start-up’. However, that doesn’t mean…
10 Jul 2018
How different is B2B product management compared to B2C product management? To help answer this question we’re showcasing a great blog from Rich Mironov which explores these differences in some…