Working on the product not in the product

Do you spend your time fixing things, answering the same old questions and going round in circles like a hamster in a wheel?

Maybe you should be working on the product not in the product.

Where should product managers spend their time?

Avoid product managers acting as an expert helpdesk.

Focus on the fuzzy front-end.

Buzzwords

Buzzwords – do you use them?

See this wonderfully funny short video about business buzzwords.

Toolbox

Top 10 Product Management tools

Discover the top 10 product management tools in our exclusive report.

Save time and effort! We’ve done the hard work for you.

Customer experience ring

Product features are irrelevant: only Customer Experience counts!

In the digital world, any successful product feature will be copied swiftly by competitors. The only way to maintain a competitive advantage is through the customer experience you provide…

A simple tool for stakeholder management

What do stakeholders and children have in common?

Use the answer to simplify your stakeholder management process.

Firefighting vs planned activities diagram

Firefighting – 7 tips on how to be really good at it

The average product manager spends 45% of their time fire-fighting.

Whether you call it fire-fighting, trouble shooting or issue resolution – that’s more than 2 days per week! So have you thought about how to be really good at it?

A Product Owner is not a Product Manager

What is the difference between a Product Owner and a Product Manager?

And why people can get so confused…

Putting out fires as a product manager

Putting product management in the driving seat

Over the past 10 years we’ve worked with thousands of product managers. We see unique problems but surprisingly lots of very similar ones.

Watch this cartoon video to discover what they are and how to put product management in the driving seat.

Don't let your customer kill your product

How to (not) let customers kill your product

Why going doing the route of custom features for your Enterprise software product can end up killing your product.

And some important tips to prevent it.

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