Why going doing the route of custom features for your Enterprise software product can end up killing your product.
And some important tips to prevent it.
Question: How do you find out what’s going on in your market?
Answer: By setting up a network of “listening posts” to hear about what’s going on with your customers, prospects, competition and the market.
What does the word ‘launch’ mean in your company?
Find out how to split your launch date into ready-to-tell, ready-to-trial, ready-to-sell and ready-for-service to get more control.
Does it really means People Management 🙂
And what else could it stand for – Project Management, Personal Management …
Have you ever faced a demand from the big boss to help close a short-term revenue gap?
When this happens, what do you do?
‘Voice of the market’ means being an expert on what current and potential customers care about in your market. It’s vital to creating successful product plans.
But with a bursting inbox, fires to fight and too many other priorities, it’s easy to feel disconnected from customers and prospects.
I bet you thought that other companies were your main source of competition. But is it the other product managers at your company that are your biggest threat?
Product management by heroes or by committee?
Do you ever feel like you’re stuck in mud? It takes more time and effort to do things than it should.
It’s probably the processes and structures used to run the product management function that just aren’t working. Use our framework to review your set-up.
Do you ever struggle to explain to colleagues what product management does? If so, here’s a simple model that can help.
Essentially product management is about “the what”.