Do sales let you down?

Do you get frustrated when your sales people don’t deliver what they forecast.

Yes? So what can you do to get them back on track…

The analyst racket

As product managers and product marketers our role can bring us into contact with the big technology analysts – with their magic quadrants, waves and cycles.

But are there some potential conflicts of interest?

Firefighting – is that your job?

Product managers spend nearly half their time firefighting.

But is this wrong? Well it depends on what you think product management is for.

Agile hype and Scrum dogma

So, is Agile better than Waterfall? Scrum better than Stage-Gate? We don’t necessarily think so.

There is no single best way of developing even though some people would like us to believe there is!

Do sales give your product away for free?

Does your sales team sell your product (in exchange for money) or do they give it away for free?

An excellent blog entry from Jock Busuttil.

How happy is your donkey?

How happy is your team?

Here’s a quick checklist of things that you can do to help check that your team is happy and performing at their best.

Who in your business knows your market best?

Is it you?

Judged on the success of your product?

Should you be judged on the success of your product?

Well the easy answer would be yes however I think back to my early years in product management and think is it really that easy…

Lies, damn lies and business cases

Business cases are a complete waste of time. You know that the numbers will be wrong and made to say whatever it takes to get sign-off. When being first-to-market really counts – business cases just slow you down.

Whilst we don’t believe this we’ve certainly seen this attitude in the past!

A launch project doesn’t finish with the launch!

It should only finish when the product is successfully afloat.

You should have some post-launch KPIs…

Subscribe to this blog

Training Advert

advert

We recently used Product Focus to deliver some excellent bespoke training to our Product and Marketing team and the feedback was really great – thank you!
Hanna Smith - HR Director, Madgex
Anyone who would benefit from understanding the role of product management should attend this course. One of the best training courses I have done, the pace was just right, it was very interesting and engaging. Never boring.
Conor Tweed - Product Analyst, Realex Payments
Excellent course, wish I'd done this a year ago when I started as a PM. It would’ve changed my view on leaving product management, but decision already made!
Cheryl Paterson - Product Manager, Allocate Software
A great course delivered by a dynamic and knowledgeable expert with real world industry experience. I believe regardless of their experience level anyone would learn something new. Best investment I have made for my team and business this year.
Phil Hornby - Head of PM Platforms, Diagnostics & Services, Continental
Please do everything you can to leave your day jobs at the door and fully engage in this course. I did it in September and can honestly say it is the most useful training I’ve done in my career.
Will North - Product Management Director, Callcredit (Will attended a Public Course then arranged Private Training for his team)
I thoroughly enjoyed the course and learned so much more than I expected! I've recommended you to a number of colleagues. The templates on the USB stick are proving extremely useful.
Andrew Sayle - Product Focus Certified Product Manager, Zen Internet
The course was superb and we’ve had excellent feedback from the team. Everyone learned – regardless of their history, experience or accountability level in the team.
Paresh Patel - Head of Product Management for Managed Mobility and Security, Vodafone Global Enterprise
Product Focus has delivered everything we were looking for from a partner and I am really pleased with the training feedback. We have valued enormously their advice, flexibility and professionalism.
Jennie Brown - International Learning & Development Director, CDK Global
6 months on - I think your product management course must have been the most valuable course of my career so far. I have used much of the material on the USB key and your analogy of being the CEO of the product really helps.
Ellie Ryan - Product Manager, Thomson Reuters
Overall very good and very useful. It helped me with the foundations, core and structure of my role and I look forward to getting back into the office to use my new skills.
Gavin Murphy - Product Manager, KCOM

Please use the form below to send us a message

Name
Company
Email
Phone
Message
Input this code: captcha

Contact information

 
+44 (0) 207 099 5567
facebook linkedin twitter