Have you ever faced a demand from the big boss to help close a short-term revenue gap?
When this happens, what do you do?
‘Voice of the market’ means being an expert on what current and potential customers care about in your market. It’s vital to creating successful product plans.
But with a bursting inbox, fires to fight and too many other priorities, it’s easy to feel disconnected from customers and prospects.
I bet you thought that other companies were your main source of competition. But is it the other product managers at your company that are your biggest threat?
Product management by heroes or by committee?
Do you ever feel like you’re stuck in mud? It takes more time and effort to do things than it should.
It’s probably the processes and structures used to run the product management function that just aren’t working. Use our framework to review your set-up.
Do you ever struggle to explain to colleagues what product management does? If so, here’s a simple model that can help.
Essentially product management is about “the what”.
The key arguments that will convince your manager to give you some product management training.
Good luck 🙂
How do you make product decisions?
I had an interesting discussion recently with Michel Roth, Senior Director or Product Management at RES Software. His big issue with product management is that too often decision making is based on intuitive feel and limited facts.
Why should you care about patents?
Do you understand where the opportunities are and are you aware of the pitfalls and risks of, what can seem like, a patent minefield?
We’re often asked to give an example of a company that does best practice product management. There is no easy answer. However we do work with lots of technology companies and what we see are pockets of excellence…