A superb product manager

What makes them so damn good?

Some wonderful comments from product managers in this blog entry.

What is product management?

Product management is the job of looking after a specific product within a business.

There are two parts to the job – bringing new products to market and managing those that are already launched and ‘in-life’. Read more of this explanation…

Best product management courses

There are a range of product management training options available and it can be difficult to decide which to choose.

Use the following to help decide the best option for you.

Get out of the office

“You’ll learn more from spending an hour with a customer than you can from 50 market research reports” says Adrian Slywotzky.

So get out of the office and speak to customers …

Is your desk a dumping ground?

As a product manager are you constantly sweeping up the mess made by someone else?

Of course we’re sympathetic … but I sometimes wonder if we bring some of this upon ourselves…

Do sales let you down?

Do you get frustrated when your sales people don’t deliver what they forecast.

Yes? So what can you do to get them back on track…

The analyst racket

As product managers and product marketers our role can bring us into contact with the big technology analysts – with their magic quadrants, waves and cycles.

But are there some potential conflicts of interest?

Firefighting – is that your job?

Product managers spend nearly half their time firefighting.

But is this wrong? Well it depends on what you think product management is for.

Agile hype and Scrum dogma

So, is Agile better than Waterfall? Scrum better than Stage-Gate? We don’t necessarily think so.

There is no single best way of developing even though some people would like us to believe there is!

Do sales give your product away for free?

Does your sales team sell your product (in exchange for money) or do they give it away for free?

An excellent blog entry from Jock Busuttil.

After two years of getting punched, kicked and beat down I feel as though you have just taught me karate, and I am looking forward to immediately putting into practice all of the tools, techniques and best practices to fight back. Thank you for an excellent three days of Product Management training.
Richard Fletcher - Product Manager Security Products, Johnson Controls
Overnight after the training it became easier to raise issues and design decisions. I can thank the exercises and discussions in class. In future I look forward to applying a few of the techniques when talking with customers, and gaining their feedback on first release…  
Roy Matthews - Business Analyst, Dunnhumby
Thanks so much for running this course. I cannot even begin to tell you how helpful it was for me. I now feel equipped with the tools I need to do a great job. Many thanks!
Sam Cassidy - Product Manager, John Wiley & Sons
Well structured content and solid theory. Makes a massive difference when the presenters are passionate about their subject. Highly recommended for product managers of all abilities and experience.
Andrew Scarborough - Product Marketing Manager, Bottomline Technologies
The tools, templates and checklists provided are super useful. I love the fact that they’re changeable so I can easily adjust them to my company’s way of working.
Karin Kuster - Product Manager, Iddink Group
We recently used Product Focus to deliver some excellent bespoke training to our Product and Marketing team and the feedback was really great – thank you!
Hanna Smith - HR Director, Madgex
Anyone who would benefit from understanding the role of product management should attend this course. One of the best training courses I have done, the pace was just right, it was very interesting and engaging. Never boring.
Conor Tweed - Product Analyst, Realex Payments
Excellent course, wish I'd done this a year ago when I started as a PM. It would’ve changed my view on leaving product management, but decision already made!
Cheryl Paterson - Product Manager, Allocate Software
Product Focus is one of the best run specialist training businesses I’ve visited. They are clearly positioned as market leaders in their field. They produce high quality output through marketing, sales and training delivery materials and their back office is run in the same high-quality manner.
Doug Shaw - Learning & Performance Institute (LPI)
A great course delivered by a dynamic and knowledgeable expert with real world industry experience. I believe regardless of their experience level anyone would learn something new. Best investment I have made for my team and business this year.
Phil Hornby - Head of PM Platforms, Diagnostics & Services, Continental

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