Business cases are a complete waste of time. You know that the numbers will be wrong and made to say whatever it takes to get sign-off. When being first-to-market really counts – business cases just slow you down.
Whilst we don’t believe this we’ve certainly seen this attitude in the past!
It should only finish when the product is successfully afloat.
You should have some post-launch KPIs…
Pricing is a vital part of your proposition. Why then do so many product managers shy away from active and regular engagement in pricing discussions?
As a product manager you can’t do everything you’d like.
Getting out and talking to customers is always a good thing however make sure you set expectations correctly (see our cartoon).
So how do you see your job…
Are you a small cog in the machine or the CEO of your product?
We know from our training courses that product management and product marketing roles are set up differently in nearly every business.
If you’re new to the role it’s often difficult to understand what’s going on and where you fit.
A soapbox is a raised platform on which one stands to make an impromptu speech.
This blog is our soapbox to talk about the things we care about in product management.