Fire-fighting – 7 tips on how to be really good at it

The average product manager spends 45% of their time fire-fighting.

Whether you call it fire-fighting, trouble shooting or issue resolution – that’s more than 2 days per week! So have you thought about how to be really good at it?

A Product Owner is not a Product Manager

What is the difference between a Product Owner and a Product Manager?

And why people can get so confused…

Putting product management in the driving seat

Over the past 10 years we’ve worked with thousands of product managers. We see unique problems but surprisingly lots of very similar ones.

Watch this cartoon video to discover what they are and how to put product management in the driving seat.

How to (not) let customers kill your product

Why going doing the route of custom features for your Enterprise software product can end up killing your product.

And some important tips to prevent it.

Using listening posts to keep up-to-date

Question: How do you find out what’s going on in your market?

Answer: By setting up a network of “listening posts” to hear about what’s going on with your customers, prospects, competition and the market.

How to control your launch date

What does the word ‘launch’ mean in your company?

Find out how to split your launch date into ready-to-tell, ready-to-trial, ready-to-sell and ready-for-service to get more control.

The P in Product Management (PM) really stands for?

Does it really means People Management 🙂

And what else could it stand for – Project Management, Personal Management …

10 tips to close the revenue gap

Have you ever faced a demand from the big boss to help close a short-term revenue gap?

When this happens, what do you do?

Do you feel disconnected from your customers?

‘Voice of the market’ means being an expert on what current and potential customers care about in your market. It’s vital to creating successful product plans.

But with a bursting inbox, fires to fight and too many other priorities, it’s easy to feel disconnected from customers and prospects.

Are you in a dog fight with the other product managers?

I bet you thought that other companies were your main source of competition. But is it the other product managers at your company that are your biggest threat?

After two years of getting punched, kicked and beat down I feel as though you have just taught me karate, and I am looking forward to immediately putting into practice all of the tools, techniques and best practices to fight back. Thank you for an excellent three days of Product Management training.
Richard Fletcher - Product Manager Security Products, Johnson Controls
Overnight after the training it became easier to raise issues and design decisions. I can thank the exercises and discussions in class. In future I look forward to applying a few of the techniques when talking with customers, and gaining their feedback on first release…  
Roy Matthews - Business Analyst, Dunnhumby
Thanks so much for running this course. I cannot even begin to tell you how helpful it was for me. I now feel equipped with the tools I need to do a great job. Many thanks!
Sam Cassidy - Product Manager, John Wiley & Sons
Well structured content and solid theory. Makes a massive difference when the presenters are passionate about their subject. Highly recommended for product managers of all abilities and experience.
Andrew Scarborough - Product Marketing Manager, Bottomline Technologies
The tools, templates and checklists provided are super useful. I love the fact that they’re changeable so I can easily adjust them to my company’s way of working.
Karin Kuster - Product Manager, Iddink Group
We recently used Product Focus to deliver some excellent bespoke training to our Product and Marketing team and the feedback was really great – thank you!
Hanna Smith - HR Director, Madgex
Anyone who would benefit from understanding the role of product management should attend this course. One of the best training courses I have done, the pace was just right, it was very interesting and engaging. Never boring.
Conor Tweed - Product Analyst, Realex Payments
Excellent course, wish I'd done this a year ago when I started as a PM. It would’ve changed my view on leaving product management, but decision already made!
Cheryl Paterson - Product Manager, Allocate Software
Product Focus is one of the best run specialist training businesses I’ve visited. They are clearly positioned as market leaders in their field. They produce high quality output through marketing, sales and training delivery materials and their back office is run in the same high-quality manner.
Doug Shaw - Learning & Performance Institute (LPI)
A great course delivered by a dynamic and knowledgeable expert with real world industry experience. I believe regardless of their experience level anyone would learn something new. Best investment I have made for my team and business this year.
Phil Hornby - Head of PM Platforms, Diagnostics & Services, Continental

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