Putting product management in the driving seat

Over the past 10 years we’ve worked with thousands of product managers. We see unique problems but surprisingly lots of very similar ones.

Watch this cartoon video to discover what they are and how to put product management in the driving seat.

How to (not) let customers kill your product

Why going doing the route of custom features for your Enterprise software product can end up killing your product.

And some important tips to prevent it.

Using listening posts to keep up-to-date

Question: How do you find out what’s going on in your market?

Answer: By setting up a network of “listening posts” to hear about what’s going on with your customers, prospects, competition and the market.

How to control your launch date

What does the word ‘launch’ mean in your company?

Find out how to split your launch date into ready-to-tell, ready-to-trial, ready-to-sell and ready-for-service to get more control.

The P in Product Management (PM) really stands for?

Does it really means People Management 🙂

And what else could it stand for – Project Management, Personal Management …

10 tips to close the revenue gap

Have you ever faced a demand from the big boss to help close a short-term revenue gap?

When this happens, what do you do?

Do you feel disconnected from your customers?

‘Voice of the market’ means being an expert on what current and potential customers care about in your market. It’s vital to creating successful product plans.

But with a bursting inbox, fires to fight and too many other priorities, it’s easy to feel disconnected from customers and prospects.

Are you in a dog fight with the other product managers?

I bet you thought that other companies were your main source of competition. But is it the other product managers at your company that are your biggest threat?

What’s most important – great product managers or great organisation?

Product management by heroes or by committee?

It’s not you it’s the system

Do you ever feel like you’re stuck in mud? It takes more time and effort to do things than it should.

It’s probably the processes and structures used to run the product management function that just aren’t working. Use our framework to review your set-up.

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Overnight after the training it became easier to raise issues, and design decisions. I can thank the exercises and discussions in class. In future I look forward to applying a few of the techniques when talking with customers, and gaining their feedback on first release…  
Roy Matthews - Business Analyst, Dunnhumby
Thanks so much for running this course. I cannot even begin to tell you how helpful it was for me. I now feel equipped with the tools I need to do a great job. Many thanks!
Sam Cassidy - Product Manager, John Wiley & Sons
Well structured content, solid theory with practical tools and tips to take away. Makes a massive difference when the presenters are passionate about their subject. Highly recommended for product managers of all abilities and experience.
Andrew Scarborough - Product Marketing Manager, Bottomline Technologies
The tools, templates and checklists provided are super useful. I love the fact that they’re changeable so I can easily adjust them to my company’s way of working.
Karin Kuster - Product Manager, Iddink Group
We recently used Product Focus to deliver some excellent bespoke training to our Product and Marketing team and the feedback was really great – thank you!
Hanna Smith - HR Director, Madgex
Anyone who would benefit from understanding the role of product management should attend this course. One of the best training courses I have done, the pace was just right, it was very interesting and engaging. Never boring.
Conor Tweed - Product Analyst, Realex Payments
Excellent course, wish I'd done this a year ago when I started as a PM. It would’ve changed my view on leaving product management, but decision already made!
Cheryl Paterson - Product Manager, Allocate Software
A great course delivered by a dynamic and knowledgeable expert with real world industry experience. I believe regardless of their experience level anyone would learn something new. Best investment I have made for my team and business this year.
Phil Hornby - Head of PM Platforms, Diagnostics & Services, Continental
Please do everything you can to leave your day jobs at the door and fully engage in this course. I did it in September and can honestly say it is the most useful training I’ve done in my career.
Will North - Product Management Director, Callcredit (Will attended a Public Course then arranged Private Training for his team)
I thoroughly enjoyed the course and learned so much more than I expected! I've recommended you to a number of colleagues. The templates on the USB stick are proving extremely useful.
Andrew Sayle - Product Focus Certified Product Manager, Zen Internet

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