You may already use personas when developing propositions or working on requirements, but have you ever thought about using product manager personas?
They’re useful because they help you think about the skills and behaviour you need to be successful in your job.
Want to win? Why not build your product strategy on the ideas in this very successful book.
It’s about having a winning aspiration which quite simply means how do you beat the competition?
Many older products are left floating around. We call these Iceberg or Coconut products.
Coconut products make money and don’t cost much to run but iceberg product have big hidden costs that can sink your business.
Creating new products can appear exciting and glamorous compared to managing an in-life product.
But in-life is where a product idea is put into practice and where the money is earned!
Sometimes companies do things on their websites that are designed to deliberately mislead us.
They are known as dark patterns – but are they good or bad design?
You’ve launched your product. The early planning was good, and at launch the product appeared to have a good market fit.
But, now things have gone awry.
Read on to discover the 4 common in-life product problems and how to handle them.
Minimum Viable Product (MVP) versus Optimal product – what’s the difference and the MVP trap that many companies fall into.
Watch our short video to explain the theory behind the Lean Product, MVPs and Optimal Products.
As a product manager, there are always hard decisions.
What would you decide to do with this typical launch dilemma?
Is your direction set by whatever crisis you face? Are you busy reacting to the requests of others? Does your email drive you?
Don’t swim with the shoal – why product managers need to lead.
Internal product managers come up against unique obstacles and dilemmas. The challenge is serving internal customers rather than selling to external customers.
If you’re stuck in your role as an internal product manager we’ve outlined 6 ways to break free.