Product Management of Hybrid B2B products

In this webinar, product management guru Rich Mironov explains the fundamental differences between software, hardware/physical products, and services product management.

Many companies have products that combine these different elements or are introducing more software and service elements into their traditionally hardware-based businesses. These have fundamentally different economic models, which will drive product management choices, organizational structures, and measures of success.

Learn why service and software/hardware companies have opposing economic models, the importance of choosing a dominant model in your business, and what that means to your product management and business set-up.

You can listen to the webinar by clicking the button below, and read more from Rich at

And, if you’d like to discuss what this means at your company, please get in touch.

Listen to the Webinar recording

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