I am sure many of you will have seen the Gartner Hype Cycle at some point.
Have you wondered what it’s all about and whether it can help your business?
As a product manager you may have been called the ‘sales prevention department’.
Don’t worry – saying ‘No’ is an important part of your job.
Want to win? Why not build your product strategy on the ideas in this very successful book.
It’s about having a winning aspiration which quite simply means how do you beat the competition?
Many older products are left floating around. We call these Iceberg or Coconut products.
Coconut products make money and don’t cost much to run but iceberg product have big hidden costs that can sink your business.
The less you build, the faster you can launch and the sooner you get revenue.
So why isn’t everyone doing it?