Unique Value Proposition

Unique Value Proposition Explained

UVP – level 3 is an approach created by one of our clients as a way to define and manage the value they deliver to customers. Learn about this approach and how it can help you.

Customer experience ring

Product features are irrelevant: only Customer Experience counts!

In the digital world, any successful product feature will be copied swiftly by competitors. The only way to maintain a competitive advantage is through the customer experience you provide…

10 tips to close the revenue gap

10 tips to close the revenue gap

Have you ever faced a demand from the big boss to help close a short-term revenue gap?

When this happens, what do you do?

Banging your head against a brick wall

Do sales let you down?

Do you get frustrated when your sales people don’t deliver what they forecast.

Yes? So what can you do to get them back on track…

Product Management Blog | Propositions - How to build sharper propositions that really work | Product Focus

Propositions Product Management Journal

Our Product Management Journal on Propositions is packed with best practice, tips and insights.

See a summary of the content by clicking on the title above.

Power to the proposition!

As a product manager you can’t do everything you’d like.

Getting out and talking to customers is always a good thing however make sure you set expectations correctly (see our cartoon).

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