17 Sep 2018
Unique Value Proposition Explained
UVP – level 3 is an approach created by one of our clients as a way to define and manage the value they deliver to customers. Learn about this approach…
11 Apr 2016
Product features are irrelevant: only Customer Experience counts!
In the digital world, any successful product feature will be copied swiftly by competitors. The only way to maintain a competitive advantage is through the customer experience you provide…
1 Jul 2015
10 tips to close the revenue gap
Have you ever faced a demand from the big boss to help close a short-term revenue gap? When this happens, what do you do?
18 Jan 2013
Are the sales team letting down Product Managers?
Do you get frustrated when your sales people don’t deliver what they forecast. Yes? So what can you do to get them back on track…
18 Aug 2011
Propositions Product Management Journal
Our Product Management Journal on Propositions is packed with best practice, tips and insights. See a summary of the content by clicking on the title above.
24 Aug 2010
Power to the proposition!
As a product manager you can’t do everything you’d like. Getting out and talking to customers is always a good thing however make sure you set expectations correctly (see our…