Football clichés for product management

Can football cliches be applied to product management?

As you’re probably aware the football World Cup is upon us.

We couldn’t resist the challenge of seeing if any of the standard football clichés can be applied to product management.

For example…

“It’s a game of two halves” – first you have to build the product and then you have to sell it

“They’ve got to move from defense to attack” – stop fending off a constant onslaught of crap and get onto the front-foot by leading with a product strategy

“You’ve got to get the ball over the line” – the product’s not launched until everything on the checklist is done

“On paper…” – theoretically it should happen like this but in reality, it never does around here

“It’s a team sport” – as a product manager you can’t do everything yourself you need to get others to help

“We’ll be judged on results” – getting to launch isn’t the end game: it’s about sales and profit

“They think it’s all over…. it is now!” – our big early adopter has just gone bust

“This game needs a goal” – this product needs a sale

And we couldn’t resist this one…it’s what we do:

“Skip training and it shows on the field” – without product management training you can’t perform at your best

If you can think of any others, please add them below…

Ian Lunn
Director, Product Focus

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