As you’re probably aware the football World Cup is upon us.
We couldn’t resist the challenge of seeing if any of the standard football clichés can be applied to product management.
“It’s a game of two halves” – first you have to build the product and then you have to sell it
“They’ve got to move from defense to attack” – stop fending off a constant onslaught of crap and get onto the front-foot by leading with a product strategy
“You’ve got to get the ball over the line” – the product’s not launched until everything on the checklist is done
“On paper…” – theoretically it should happen like this but in reality, it never does around here
“It’s a team sport” – as a product manager you can’t do everything yourself you need to get others to help
“We’ll be judged on results” – getting to launch isn’t the end game: it’s about sales and profit
“They think it’s all over…. it is now!” – our big early adopter has just gone bust
“This game needs a goal” – this product needs a sale
And we couldn’t resist this one…it’s what we do:
“Skip training and it shows on the field” – without product management training you can’t perform at your best
If you can think of any others, please add them below…
Director, Product Focus