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Home » Blog » In-life » Page 2

In-life

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Iceberg products

1 Sep 2017

Don’t let iceberg products sink your business

Many older products are left floating around. We call these Iceberg or Coconut products. Coconut products make money and don’t cost much to run but iceberg product have big hidden…

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In-life - Where the rubber hits the road

8 Aug 2017

In-Life Product Management – Where the Rubber Hits the Road

Creating new products can appear exciting and glamorous compared to managing an in-life product. But in-life is where a product idea is put into practice and where the money is…

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Leaky bucket

24 Apr 2017

4 Common In-Life Product Problems and What to Do About Them

You’ve launched your product. The early planning was good, and at launch the product appeared to have a good market fit. But, now things have gone awry. Read on to…

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Internal product manager stuck in a box

28 Nov 2016

Are you an internal product manager stuck in a box?

Internal product managers come up against unique obstacles and dilemmas. The challenge is serving internal customers rather than selling to external customers. If you’re stuck in your role as an…

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Propositions ring

11 Apr 2016

Product Features Are Irrelevant: Only Customer Experience Counts!

In the digital world, any successful product feature will be copied swiftly by competitors. The only way to maintain a competitive advantage is through the customer experience you provide…

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Firefighting vs planned activities diagram

1 Feb 2016

Firefighting – 7 tips on how to be really good at it

The average product manager spends 45% of their time fire-fighting. Whether you call it fire-fighting, trouble shooting or issue resolution – that’s more than 2 days per week! So have…

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Putting out fires as a product manager

19 Nov 2015

Putting product management in the driving seat

Over the past 15 years we’ve worked with thousands of product managers. We see unique problems but surprisingly lots of very similar ones. Watch this cartoon video to discover what…

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6 Nov 2015

How to (not) let customers kill your product

Why going doing the route of custom features for your Enterprise software product can end up killing your product. And some important tips to prevent it.

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10 tips to close the revenue gap

1 Jul 2015

10 Tips to Close the Revenue Gap

Have you ever faced a demand from the big boss to help close a short-term revenue gap? When this happens, what do you do?

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Disconnected from your customers?

7 Jun 2015

Do You Feel Disconnected From Your Customers?

‘Voice of the market’ means being an expert on what current and potential customers care about in your market. It’s vital to creating successful product plans. But with a bursting…

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