In the digital world, any successful product feature will be copied swiftly by competitors. The only way to maintain a competitive advantage is through the customer experience you provide…
The average product manager spends 45% of their time fire-fighting.
Whether you call it fire-fighting, trouble shooting or issue resolution – that’s more than 2 days per week! So have you thought about how to be really good at it?
Over the past 10 years we’ve worked with thousands of product managers. We see unique problems but surprisingly lots of very similar ones.
Watch this cartoon video to discover what they are and how to put product management in the driving seat.
Why going doing the route of custom features for your Enterprise software product can end up killing your product.
And some important tips to prevent it.
Have you ever faced a demand from the big boss to help close a short-term revenue gap?
When this happens, what do you do?
‘Voice of the market’ means being an expert on what current and potential customers care about in your market. It’s vital to creating successful product plans.
But with a bursting inbox, fires to fight and too many other priorities, it’s easy to feel disconnected from customers and prospects.
Why should you care about patents?
Do you understand where the opportunities are and are you aware of the pitfalls and risks of, what can seem like, a patent minefield?
If you want stuff done, start measuring it. But what should you measure for a role that has such broad responsibilities?
It’s a game of two halves…
The role of a PM is, necessarily, murky. It changes wildly from company to company, and even within a company from team to team, and even on a particular team from day to day. It is perhaps the job where the epithet “wears many hats” is most apt …