6 Nov 2015
How to (not) let customers kill your product
Why going doing the route of custom features for your Enterprise software product can end up killing your product. And some important tips to prevent it.
20 Oct 2015
Using listening posts to keep up-to-date
Question: How do you find out what’s going on in your market? Answer: By setting up a network of “listening posts” to hear about what’s going on with your customers,…
2 Sep 2015
How to control your launch date
What does the word ‘launch’ mean in your company? Find out how to split your launch date into ready-to-tell, ready-to-trial, ready-to-sell and ready-for-service to get more control.
1 Jul 2015
10 Tips to Close the Revenue Gap
Have you ever faced a demand from the big boss to help close a short-term revenue gap? When this happens, what do you do?
7 Jun 2015
Do You Feel Disconnected From Your Customers?
‘Voice of the market’ means being an expert on what current and potential customers care about in your market. It’s vital to creating successful product plans. But with a bursting…
17 Nov 2014
Making decisions on gut feel
How do you make product decisions? I had an interesting discussion recently with Michel Roth, Senior Director or Product Management at RES Software. His big issue with product management is…
9 Nov 2014
Product Managers and Patents
Why should you care about patents? Do you understand where the opportunities are and are you aware of the pitfalls and risks of, what can seem like, a patent minefield?
17 Mar 2014
Product Managers – What Would You Tell Your Younger Self?
If you could have stood in front of a mirror and told yourself 2 things when you first started out in product management – what would they have been?
18 Jun 2013
Get out of the office – why product managers need to meet customers
“You’ll learn more from spending an hour with a customer than you can from 50 market research reports” says Adrian Slywotzky. So get out of the office and speak to…
30 Oct 2012
The analyst racket
As product managers and product marketers our role can bring us into contact with the big technology analysts – with their magic quadrants, waves and cycles. But are there some…