24 Aug 2010
A launch project doesn’t finish with the launch!
It should only finish when the product is successfully afloat. You should have some post-launch KPIs…
24 Aug 2010
Lies, Damn Lies, and Business Cases
Business cases are a complete waste of time. You know that the numbers will be wrong and made to say whatever it takes to get sign-off. When being first-to-market really…
24 Aug 2010
Power to the proposition!
As a product manager you can’t do everything you’d like. Getting out and talking to customers is always a good thing however make sure you set expectations correctly (see our…
24 Aug 2010
Take control of pricing
Pricing is a vital part of your proposition. Why then do so many product managers shy away from active and regular engagement in pricing discussions?
8 Aug 2010
CEO of your product?
So how do you see your job… Are you a small cog in the machine or the CEO of your product?
5 Aug 2010
What’s your role?
We know from our training courses that product management and product marketing roles are set up differently in nearly every business. If you’re new to the role it’s often difficult…
1 Aug 2010
Soapbox
A soapbox is a raised platform on which one stands to make an impromptu speech. This blog is our soapbox to talk about the things we care about in product…