Product Management Journal | Launching - Hit the ground running and what not to do | Product Focus

Launching Product Management Journal

Our Product Management Journal on Launching is packed with best practice, tips and insights.

See a summary of the content by clicking on the title above.

Judged on the success of your product?

Should you be judged on the success of your product?

Well the easy answer would be yes however I think back to my early years in product management and think is it really that easy…

Lies, damn lies and business cases

Business cases are a complete waste of time. You know that the numbers will be wrong and made to say whatever it takes to get sign-off. When being first-to-market really counts – business cases just slow you down.

Whilst we don’t believe this we’ve certainly seen this attitude in the past!

A launch project doesn’t finish with the launch!

It should only finish when the product is successfully afloat.

You should have some post-launch KPIs…

Take control of pricing

Pricing is a vital part of your proposition. Why then do so many product managers shy away from active and regular engagement in pricing discussions?

Power to the proposition!

As a product manager you can’t do everything you’d like.

Getting out and talking to customers is always a good thing however make sure you set expectations correctly (see our cartoon).

CEO of your product?

So how do you see your job…

Are you a small cog in the machine or the CEO of your product?

What’s your role?

We know from our training courses that product management and product marketing roles are set up differently in nearly every business.

If you’re new to the role it’s often difficult to understand what’s going on and where you fit.

Soapbox

A soapbox is a raised platform on which one stands to make an impromptu speech.

This blog is our soapbox to talk about the things we care about in product management.

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