Many older products are left floating around. We call these Iceberg or Coconut products.
Coconut products make money and don’t cost much to run but iceberg product have big hidden costs that can sink your business.
Creating new products can appear exciting and glamorous compared to managing an in-life product.
But in-life is where a product idea is put into practice and where the money is earned!
Avoid product managers acting as an expert helpdesk.
Focus on the fuzzy front-end.
Our Product Management Journal on Launching is packed with best practice, tips and insights.
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It should only finish when the product is successfully afloat.
You should have some post-launch KPIs…