Iceberg products

Don’t let iceberg products sink your business

Many older products are left floating around. We call these Iceberg or Coconut products.

Coconut products make money and don’t cost much to run but iceberg product have big hidden costs that can sink your business.

In-life - Where the rubber hits the road

In-life – where the rubber hits the road

Creating new products can appear exciting and glamorous compared to managing an in-life product.

But in-life is where a product idea is put into practice and where the money is earned!

Where should product managers spend their time?

Avoid product managers acting as an expert helpdesk.

Focus on the fuzzy front-end.

Product Management Journal Issue 1 - Launching

Launching Product Management Journal

Our Product Management Journal on Launching is packed with best practice, tips and insights.

See a summary of the content by clicking on the title above.

Launching a product

A launch project doesn’t finish with the launch!

It should only finish when the product is successfully afloat.

You should have some post-launch KPIs…

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