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Home » Blog » Product strategy » Page 2

Product strategy

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Playing to win book cover

28 Sep 2017

The winning aspiration helps achieve successful products

Want to win? Why not build your product strategy on the ideas in this very successful book. It’s about having a winning aspiration which quite simply means how do you…

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Iceberg products

1 Sep 2017

Don’t let iceberg products sink your business

Many older products are left floating around. We call these Iceberg or Coconut products. Coconut products make money and don’t cost much to run but iceberg product have big hidden…

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Scissors and paper

25 Feb 2014

Should you have a Minimum Viable Product Strategy?

The less you build, the faster you can launch and the sooner you get revenue. So why isn’t everyone doing it?

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