Launch date

2 Sep 2015

How to control your launch date

What does the word ‘launch’ mean in your company? Find out how to split your launch date into ready-to-tell, ready-to-trial, ready-to-sell and ready-for-service to get more control.

Hand pointing to product management cycle of marketing, strategy and development

13 Aug 2013

What is product management?

Product management is the job of looking after a specific product within a business. There are two parts to the job – bringing new products to market and managing those…