Hand pointing to product management cycle of marketing, strategy and development

13 Aug 2013

What is product management?

Product management is the job of looking after a specific product within a business. There are two parts to the job – bringing new products to market and managing those…


30 Oct 2012

The analyst racket

As product managers and product marketers our role can bring us into contact with the big technology analysts – with their magic quadrants, waves and cycles. But are there some…

Roadmap cartoon

24 Aug 2010

Power to the proposition!

As a product manager you can’t do everything you’d like. Getting out and talking to customers is always a good thing however make sure you set expectations correctly (see our…