Taming the RHINO

1 Sep 2018

Taming the RHiNO

A RHINO is a Really High value New Opportunity. It’s when a sales person in your B2B business comes along with a new customer deal for something that you don’t…

23 Aug 2018

Are MVPs for us?

The use of the phrase ‘Minimum Viable Product’ (MVP) has spread well beyond the start-up community, since it was popularised in Eric Ries’s ‘The Lean Start-up’. However, that doesn’t mean…

Mother elephant with tiny baby

10 Jul 2018

Enterprise vs Consumer product management

How different is B2B product management compared to B2C product management? To help answer this question we’re showcasing a great blog from Rich Mironov which explores these differences in some…

26 Jun 2018

Why you need a product taxonomy

Big B2B technology companies with lots of products and services often have many different ways of talking about them. It’s easy to get confused which is where a Product Taxonomy…

Role clarity for product managers

15 May 2018

Are you the first product manager?

If you’re the first product manager in a business or are introducing product management into a company for the first time – you face some big challenges! Read on for…