Talking to customers and getting accurate information is hard….. not because they lie but because they often tell you what they think you want to hear. This is never truer than with your own mother. The Mom Test helps ensure you improve your customer conversations.
7 things you need to know about UX if you’re a Product Manager
The worlds of product management and User eXperience (UX) are closer than they’ve ever been. If you want to deliver a product that your customers will love then you need to know about UX. But do you, as a Product Manager, really know about UX?
Want to win? Why not build your product strategy on the ideas in this very successful book.
It’s about having a winning aspiration which quite simply means how do you beat the competition?
In the digital world, any successful product feature will be copied swiftly by competitors. The only way to maintain a competitive advantage is through the customer experience you provide…
Over the past 10 years we’ve worked with thousands of product managers. We see unique problems but surprisingly lots of very similar ones.
Watch this cartoon video to discover what they are and how to put product management in the driving seat.
Why going doing the route of custom features for your Enterprise software product can end up killing your product.
And some important tips to prevent it.
Question: How do you find out what’s going on in your market?
Answer: By setting up a network of “listening posts” to hear about what’s going on with your customers, prospects, competition and the market.
What does the word ‘launch’ mean in your company?
Find out how to split your launch date into ready-to-tell, ready-to-trial, ready-to-sell and ready-for-service to get more control.
Have you ever faced a demand from the big boss to help close a short-term revenue gap?
When this happens, what do you do?
‘Voice of the market’ means being an expert on what current and potential customers care about in your market. It’s vital to creating successful product plans.
But with a bursting inbox, fires to fight and too many other priorities, it’s easy to feel disconnected from customers and prospects.