The 4++ times Product Managers meet B2B customers

When do you get the opportunity to meet customers? And are these the right type of meeting to get the insights you really need?

Gartner Hype Cycle Overview

What’s all the hype about?

I am sure many of you will have seen the Gartner Hype Cycle at some point.

Have you wondered what it’s all about and whether it can help your business?

Why you should never ask your mother if your idea is any good

Talking to customers and getting accurate information is hard….. not because they lie but because they often tell you what they think you want to hear. This is never truer than with your own mother. The Mom Test helps ensure you improve your customer conversations.

An image showing a UX Designer’s notepad with some hand-drawn wireframes

7 things you need to know about UX if you’re a Product Manager

7 things you need to know about UX if you’re a Product Manager

The worlds of product management and User eXperience (UX) are closer than they’ve ever been. If you want to deliver a product that your customers will love then you need to know about UX. But do you, as a Product Manager, really know about UX?

Playing to win book cover

The winning aspiration

Want to win? Why not build your product strategy on the ideas in this very successful book.

It’s about having a winning aspiration which quite simply means how do you beat the competition?

Customer experience ring

Product features are irrelevant: only Customer Experience counts!

In the digital world, any successful product feature will be copied swiftly by competitors. The only way to maintain a competitive advantage is through the customer experience you provide…

Putting product management in the driving seat

Over the past 10 years we’ve worked with thousands of product managers. We see unique problems but surprisingly lots of very similar ones.

Watch this cartoon video to discover what they are and how to put product management in the driving seat.

How to (not) let customers kill your product

Why going doing the route of custom features for your Enterprise software product can end up killing your product.

And some important tips to prevent it.

Using listening posts to keep up-to-date

Question: How do you find out what’s going on in your market?

Answer: By setting up a network of “listening posts” to hear about what’s going on with your customers, prospects, competition and the market.

How to control your launch date

What does the word ‘launch’ mean in your company?

Find out how to split your launch date into ready-to-tell, ready-to-trial, ready-to-sell and ready-for-service to get more control.

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