Mother elephant with tiny baby

Enterprise vs Consumer product management

How different is B2B product management compared to B2C product management?

To help answer this question we’re showcasing a great blog from Rich Mironov which explores these differences in some detail.

Why you should never ask your mother if your idea is any good

Talking to customers and getting accurate information is hard….. not because they lie but because they often tell you what they think you want to hear. This is never truer than with your own mother. The Mom Test helps ensure you improve your customer conversations.

An image showing a UX Designer’s notepad with some hand-drawn wireframes

7 things you need to know about UX if you’re a Product Manager

7 things you need to know about UX if you’re a Product Manager

The worlds of product management and User eXperience (UX) are closer than they’ve ever been. If you want to deliver a product that your customers will love then you need to know about UX. But do you, as a Product Manager, really know about UX?

Playing to win book cover

The winning aspiration

Want to win? Why not build your product strategy on the ideas in this very successful book.

It’s about having a winning aspiration which quite simply means how do you beat the competition?

Customer experience ring

Product features are irrelevant: only Customer Experience counts!

In the digital world, any successful product feature will be copied swiftly by competitors. The only way to maintain a competitive advantage is through the customer experience you provide…

Putting product management in the driving seat

Over the past 10 years we’ve worked with thousands of product managers. We see unique problems but surprisingly lots of very similar ones.

Watch this cartoon video to discover what they are and how to put product management in the driving seat.

How to (not) let customers kill your product

Why going doing the route of custom features for your Enterprise software product can end up killing your product.

And some important tips to prevent it.

Using listening posts to keep up-to-date

Question: How do you find out what’s going on in your market?

Answer: By setting up a network of “listening posts” to hear about what’s going on with your customers, prospects, competition and the market.

How to control your launch date

What does the word ‘launch’ mean in your company?

Find out how to split your launch date into ready-to-tell, ready-to-trial, ready-to-sell and ready-for-service to get more control.

10 tips to close the revenue gap

Have you ever faced a demand from the big boss to help close a short-term revenue gap?

When this happens, what do you do?

After two years of getting punched, kicked and beat down I feel as though you have just taught me karate, and I am looking forward to immediately putting into practice all of the tools, techniques and best practices to fight back. Thank you for an excellent three days of Product Management training.
Richard Fletcher - Product Manager Security Products, Johnson Controls
Overnight after the training it became easier to raise issues and design decisions. I can thank the exercises and discussions in class. In future I look forward to applying a few of the techniques when talking with customers, and gaining their feedback on first release…  
Roy Matthews - Business Analyst, Dunnhumby
Thanks so much for running this course. I cannot even begin to tell you how helpful it was for me. I now feel equipped with the tools I need to do a great job. Many thanks!
Sam Cassidy - Product Manager, John Wiley & Sons
Well structured content and solid theory. Makes a massive difference when the presenters are passionate about their subject. Highly recommended for product managers of all abilities and experience.
Andrew Scarborough - Product Marketing Manager, Bottomline Technologies
The tools, templates and checklists provided are super useful. I love the fact that they’re changeable so I can easily adjust them to my company’s way of working.
Karin Kuster - Product Manager, Iddink Group
We recently used Product Focus to deliver some excellent bespoke training to our Product and Marketing team and the feedback was really great – thank you!
Hanna Smith - HR Director, Madgex
Anyone who would benefit from understanding the role of product management should attend this course. One of the best training courses I have done, the pace was just right, it was very interesting and engaging. Never boring.
Conor Tweed - Product Analyst, Realex Payments
Excellent course, wish I'd done this a year ago when I started as a PM. It would’ve changed my view on leaving product management, but decision already made!
Cheryl Paterson - Product Manager, Allocate Software
Product Focus is one of the best run specialist training businesses I’ve visited. They are clearly positioned as market leaders in their field. They produce high quality output through marketing, sales and training delivery materials and their back office is run in the same high-quality manner.
Doug Shaw - Learning & Performance Institute (LPI)
A great course delivered by a dynamic and knowledgeable expert with real world industry experience. I believe regardless of their experience level anyone would learn something new. Best investment I have made for my team and business this year.
Phil Hornby - Head of PM Platforms, Diagnostics & Services, Continental

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