Hand pointing to product management cycle of marketing, strategy and development

13 Aug 2013

What is product management?

Product management is the job of looking after a specific product within a business. There are two parts to the job – bringing new products to market and managing those…

Table showing the different roles of product management

5 Aug 2010

What’s your role?

We know from our training courses that product management and product marketing roles are set up differently in nearly every business. If you’re new to the role it’s often difficult…