4 Dec 2017
Roadmap Prioritization – a case study
Find out how a process to prioritize candidates for the roadmap works in real life.
30 Oct 2017
Product Manager Personas – to help understand your role
You may already use personas when developing propositions or working on requirements, but have you ever thought about using product manager personas? They’re useful because they help you think about…
28 Sep 2017
The winning aspiration helps achieve successful products
Want to win? Why not build your product strategy on the ideas in this very successful book. It’s about having a winning aspiration which quite simply means how do you…
1 Sep 2017
Don’t let iceberg products sink your business
Many older products are left floating around. We call these Iceberg or Coconut products. Coconut products make money and don’t cost much to run but iceberg product have big hidden…
8 Aug 2017
In-Life Product Management – Where the Rubber Hits the Road
Creating new products can appear exciting and glamorous compared to managing an in-life product. But in-life is where a product idea is put into practice and where the money is…
7 Jun 2017
How websites trick you
Sometimes companies do things on their websites that are designed to deliberately mislead us. They are known as dark patterns – but are they good or bad design?
24 Apr 2017
4 Common In-Life Product Problems and What to Do About Them
You’ve launched your product. The early planning was good, and at launch the product appeared to have a good market fit. But, now things have gone awry. Read on to…
23 Mar 2017
Minimum Viable Product vs the Optimal Product
Minimum Viable Product (MVP) versus Optimal product – what’s the difference and the MVP trap that many companies fall into. Watch our short video to explain the theory behind the…
28 Feb 2017
What Would You Do? Try this product launch dilemma…
As a product manager, there are always hard decisions. What would you decide to do with this typical launch dilemma?
7 Feb 2017
The product manager role and why you need to lead
Is your direction set by whatever crisis you face? Are you busy reacting to the requests of others? Does your email drive you? Don’t swim with the shoal – why…